The Effective Marketer

article thumbnail

A Content Framework for Sales Enablement

The Effective Marketer

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content. But how do you know what content to create and how to prioritize?

Content 100
article thumbnail

A Content Framework for Sales Enablement

The Effective Marketer

Materials such as industry playbooks, competitive battlecards, demo scripts, technical product FAQ’s and more are some of the elements found in any sales enablement program. Sales Enablement Content. But how do you know what content to create and how to prioritize?

Content 100
article thumbnail

How to Build a Content Development Plan for Your Site

The Effective Marketer

Subcategory of Products: FAQs. From here, much can be added in future project phases. Here are a few ideas to get you thinking about the possibilities. Category: Testimonials. Category: Case Studies. Category: Careers. Subcategory of Services: Important Resources. Subcategory of About: Charitable Giving.

Planning 100