KoMarketing Associates

JUNE 14, 2017

The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists. However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. In addition, YouTube also jumped by 20% to 56%, indicating that video content is becoming more important to B2B marketers and their customers. “In

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook was ranked at the top, with 78% of marketers calling it the most effective. Twitter had an engagement rate of just 0.07%, while Facebook had a median engagement rate of 0.27%.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

JUNE 8, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Facebook ranked number one, with 78% of marketers saying it was the most effective. Only 26% claimed that they were going to be increasing their investment in Twitter.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

JANUARY 14, 2020

When it comes to social media, most marketers are dedicating their funds toward Facebook (34%), followed by Instagram (14%). YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. Visits to company sites driven by Facebook, in particular, grew by 23% year-over-year.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

DECEMBER 3, 2020

Most marketers are putting their social media marketing funds toward Facebook (34%). Instagram (14%), YouTube (13%) and Twitter (13%) also made the list, followed by LinkedIn (12%) and Snapchat (6%). 18%) now goes toward social media. This is followed by email (13%), websites (12%) and streaming video/radio (5%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

FEBRUARY 25, 2020

In terms of social media, the majority of marketers are now dedicating their budgets to Facebook (34%). About 14% are directing it toward Instagram, while 13% are primarily investing in YouTube. This is followed by email (13%), websites (12%) and streaming video/radio (5%).

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

APRIL 2, 2020

The most popular social media platform for marketing purposes appears to be Facebook (34%). Instagram (14%), YouTube (13%) and Twitter (13%) are also used by digital marketers. This was followed by email (13%), websites (12%), and streaming video/radio (5%).

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

FEBRUARY 18, 2020

Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). The American Marketing Association published the “Techlash Is Here” report, and data suggested that the majority of average ad spend in the U.S. (18%) 18%) now goes toward social media.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

DECEMBER 3, 2019

When it comes to the platforms that marketers are using to post videos, Facebook leads the way, with 90% of respondents saying they run video campaigns via the channel. This is followed by YouTube (88%) and Instagram (88%). About 20% stated that they may boost this budget by more than 10%. Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

JANUARY 9, 2019

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram. About 60 percent cited Facebook, while 49 percent said YouTube will see an increased focus.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JULY 10, 2017

This is followed by Twitter (95 percent) and Facebook (85 percent). The platform was followed by YouTube (63 percent) and Twitter (47 percent). B2B Marketers’ Shift Toward Facebook. So far in 2017, the majority of B2B marketers (96 percent) say they use LinkedIn.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). In terms of social channels, Facebook is the most popular among video creators, with 66 percent saying they run video ads on the platform.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

AUGUST 9, 2019

In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent). Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent use it multiple times per day.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

JULY 31, 2018

In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform. This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why It Works: Facebook. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

JULY 11, 2017

When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JANUARY 19, 2017

The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. Out of all of the available platforms, 40 percent said that they prefer Facebook.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

AUGUST 27, 2019

If you’re looking for a brand that represents the opposite and does a great job of personalizing themselves in their customers, Bench on Facebook is a great example. Many of Bench’s posts on Facebook focus on the specific business owners or use cases where their services have been invaluable to their customers.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 22, 2017

In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. This was followed by Facebook (56 percent) and owned-and-operated websites (52 percent). About 57 percent may develop more sponsored videos, and 51 percent might partner with content sponsors.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JULY 11, 2019

The reach for LinkedIn is also excellent (especially compared to Facebook). That’s about ten times better than what most B2B companies are getting on Facebook now. Don’t use a YouTube link, for example. of your audience on Facebook. According to LinkedIn , “pages that post weekly see a 2x lift in engagement.”

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

AUGUST 18, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. It’s not YouTube. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content. It’s not Twitter.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 20, 2015

44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. And even though Facebook is not often considered a viable option in the B2B space, its worth noting at least as a signal for how user behavior is evolving. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

OCTOBER 12, 2015

Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of the year) – Even with the significant growth in adoption of Facebook Messenger, the combined giant amongst social media platforms actually appears to be losing ground to WhatsApp over the past year. QZone (668M). WeChat (549M). Twitter (316M).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

OCTOBER 18, 2018

Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Just including a call-to-action makes people more likely to take action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

MARCH 13, 2018

Participate in a targeted LinkedIn or Facebook group. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 5, 2015

Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Retweet another person’s discovery on Twitter as well. Share a great presentation from Slideshare. Answer a question on Quora that relates to your specific skill sets.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

FEBRUARY 19, 2013

For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. I read an article not too long ago that recommended people forget about posting content to their own sites and focus on Facebook instead. The good news for Facebook is businesses are apparently realizing this.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120