Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

APRIL 11, 2011

Look at Google and Facebook. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In reality, time and spend should never have been compared.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. My next computer will likely be a Dell because of that experience, not because of my navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

OCTOBER 15, 2013

Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. I know, that isn’t intuitive at all).

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 31, 2013

Last quarter, 41% of Facebook’s revenue came from their mobile user base. Facebook (with an estimated reach of 76% of US smartphone users). YouTube (46.4%). People will find you through friends on Facebook. What are you waiting for, you need a mobile app. You are asking the wrong question. Google Maps (65.9%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100