Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The group was launched by Shah after her visits to the Pampers Facebook page and Pampers website convinced her that “many parents were also experiencing confusion.”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

AUGUST 4, 2016

They also worked hard, stayed engaged and showed tremendous eagerness to learn. Jason Kyle (16-year career with the Browns, 49ers, Panthers and Saints, runs a successful gourmet coffee chain in Scottsdale (check out the Press Coffee Roasters Facebook page ; it’s great). The group of 12 was like a brotherhood. And they’re wicked smart.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. They already knew many of them, of course.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Eleven months later, Attack of the Customers on sale on Amazon

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JUNE 17, 2010

Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Yet B2B applications of social media get remarkably little attention.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 16, 2011

Furthermore, a significantly larger percentage agreed with the statement that social media marketing is “easy to use,” “doesn’t take up too much time,” and “works with my customers” than did so in the spring. ″ platforms, which augment traditional intranets with Facebook-like features.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

FEBRUARY 14, 2012

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. Unfortunately, social networks challenge entrenched political boundaries and threaten the managers whose support is needed to make them work. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 20, 2013

Founder Dave Balter (right) has worked on hundreds of brand ambassador program since 2001. Think of it: If someone recommends a product or company on your Facebook timeline and adds that they were paid to do so, what does that do to the credibility of that recommendation? Human beings just don’t work that way. Not really.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 11, 2012

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 3, 2013

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. Thanks to Facebook, such interactions are common today across hundreds of brands.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools. Social marketing is hard.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 16, 2012

Projects and working teams are formed by the organization for the organization and typically have a project management component. People will choose the path that works for them. Organizations should also be prepared for a certain amount of non-work-related conversation.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JUNE 4, 2010

We don’t know yet what Facebook is about. That’s unsettling, because Facebook is to the social Web what Google is to the Web. This also works in marketing, BTW. The only difference with Web 2.0 is that it’s easier to build a presence. The page-centered Web paradigm has yielded to a people-centered one.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

SEPTEMBER 2, 2011

Being offline for so long has made me more keenly aware of how central the Internet has become to my work and life, however. My work setup includes four monitors powered by two PCs, each running voice recognition software. Without the Internet, I’m almost unable to work. I live online.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

MAY 31, 2010

We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

NOVEMBER 8, 2010

It works with a lot more sites than just YouTube and cleanly downloads Flash video. It works by retrieving the stored video from your memory cache. Just be aware that there are often copyright restrictions on these works that limit what you can do with them. You can use it to download a video when all other means fail.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JULY 29, 2010

I’ve recently been working with a startup that’s developed an innovative technology that vastly improves the speed and quality of content curation. Someone has to sift through all that source information to decide what to keep. This task has never been easy to automate. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

FEBRUARY 7, 2011

It’s real customers telling each other that the program works,” Kelly said. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. CareOne’s approach is a good example of soft-sell marketing. In all cases, it focuses on bottom-line drivers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. The world of health care was about to begin its rapid march toward EHR, and there was no room for the technophobia that has long characterized the profession. “My

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

In the process, it has learned much about what makes communities work. Those early outposts looked little like the Facebooks and LinkedIns of today, though. That’s actually how it works in real life, too. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. Events of all sizes.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers. This addresses the problem of lead quality, which is the biggest cause of sales waste.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. That’s actually how it works in real life, too. Tags: B2B Facebook communities marketing social_media socialnetworks. At their simplest level, friends connections are an efficient way to stay in touch.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. “This is the destination for all your work actions.” “That is the greatest reward of my work.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 8, 2011

At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. How do you think the recruiting business will be changed by this? You might as well be open about it.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. And given access to social networks at work, people will use them to play and waste time. As I began prodding my network of CIO contacts, I learned that this was not unusual. In fact, that’s exactly what they did.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. backpacks to simulate the working conditions of a infantry soldier and eat military rations. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The fact is that much of what works in consumer markets would fail in B2B interactions. Post your review on Amazon or tell us what you think on our Facebook page.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. This is an important point because many of the tools Paine recommends work well in any medium. I’ll admit my biases up front.

Social Media 50

Social Media Media Peer-to-peer PR 50