KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Live Streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. Facebook Reviews. Facebook reviews are becoming a more mainstream way to evaluate businesses.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 15, 2018

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. However, for some user queries, dynamic ads just don’t work.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

FEBRUARY 19, 2020

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future. A total of 78% of marketers believe that the investment in content marketing will grow over the next two years.

Marketing Report 156

Marketing Report Campaigns Content Marketing Budget 156

KoMarketing Associates

SEPTEMBER 29, 2020

Even Google and Facebook have seen dramatic drops in growth. Facebook didn’t get hit as hard as Google. The difference between Google and Facebook’s growth is reflected in the types of ad spend that have done well or poorly this year. Many companies have made substantial investments and adjustments for remote work.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. higher on Twitter for videos that work without sound versus those that do not. Starbucks showcases a good example of using captions for video on Facebook in this post.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

JUNE 17, 2020

Hip photos of your company’s employees focusing on their work or collaborating with peers. Most everyone will recognize and easily remember a link that starts with “bit.ly”… but a branded link that’s truncated in an odd way might not work as well. This is rarely talked about, but it actually works. You could show the Bit.ly

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

JULY 31, 2018

Even if you don’t want to narrow your presence to your local area, many organizations still prefer to work with someone local, so that is what they’ll search for. Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Citysearch.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But here are some things to consider for that production: Short videos work best on LinkedIn. It’s not Facebook. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

NOVEMBER 18, 2020

Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real. LinkedIn may not be the easiest platform to use, especially when others, such as Google and Facebook, offer robust tools that allow users to easily bulk upload ads. Bulk Uploads (Sort Of).

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook. Exciting initiatives are still in the works and we’re looking forward to an even more prosperous 2018. Baidu PPC Versus Google AdWords: 8 Key Differences. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 9, 2019

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Unbounce, LeadPages, or Instapage all work well. organize your keywords into ad groups more effectively.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JANUARY 30, 2018

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. Facebook Ads. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. .

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JULY 11, 2017

When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

JULY 11, 2019

They can do this work from almost anywhere, too: LinkedIn’s app allows admins to manage a company Page on LinkedIn when they’re on the go or from their desktops. Hashtags have had their challenges on LinkedIn, but they do work on the platform now. The reach for LinkedIn is also excellent (especially compared to Facebook).

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JUNE 27, 2017

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why it Works: Innovation. When you do a lot of things, it can be hard to explain what all of those things are and how they work together. Why It Works: Facebook.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

SEPTEMBER 8, 2020

But none of those things happen without work. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. This might not work every day, but having a “Friday poll” could be an interesting way to boost engagement and set up a schedule your audience comes to expect.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

AUGUST 27, 2019

To have a social media newbie or someone who’s never worked in the industry before run a Twitter account such as this one isn’t the right strategy, as they don’t have the experience to truly interpret the information correctly across Verizon Enterprise’s social media profiles. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 18, 2018

Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Just including a call-to-action makes people more likely to take action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MARCH 5, 2019

It’s important to call out that not all advertising platforms work well with all types of content, nor they are great for every stage of the funnel. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Find What Elements Work Best. It’s where users get the most information and determine if the product or service is right for them.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. Most B2B marketers – even those working for Fortune 500s – need to be far more targeted and strategic about whom they reach. And, if you really want an edge, it’s ongoing work. Good luck with that.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

APRIL 7, 2015

As the saying goes, “ Success comes before work only in the dictionary. ” So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it. There are a variety of different Facebook tactics to consider that are working right now for business pages. Is there a CTA?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 18, 2020

See how to make it work for you. It’s no secret that video works, or that social media is one of the best places to use it. Project or process videos showing your team and company at work doing what they do best. But here are some things to consider for that production: Short videos work best on LinkedIn. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 7, 2017

How can marketers better leverage platforms aside from Facebook? Why do you think Facebook leads the way in terms of customer influence? Among the social networks we looked at, Facebook is the most widely adopted to date. Their ubiquity can work against marketers’ efforts to get consumers’ attention.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. ikewise, while Facebook doesn’t offer certification, they do have a pretty good support section for Page Insights.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 27, 2018

Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers. You’ve worked hard at creating these resources – don’t let them be forgotten. Post 1 update to Facebook. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. So how do we leverage social media tactics in our SEO program work? Want to have your content shared more on Facebook? Today, pretty much everyone uses social media – not just Millennials. Link Building. Final Thoughts.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 23, 2019

This mixture of voice is appealing to the same audience (the potential employees), but it’s showing the nuances of the organization and what it offers as an employee as well as what it’s really like to work there. What Platforms Should I Be Using? What Should We Be Posting? example from Instagram ).

Paid Content 141

Paid Content Social Media Media B2B 141