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Digital B2B Marketing

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Will Jet Engines Ever Be Social?

Digital B2B Marketing

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? A Facebook message will be sent to your webmaster, hosting provider and IT manager when your website is loading slowly. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

No wonder 8 in 10 CEOs don’t trust the work marketing is doing. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. How important is search as a navigational tool?

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You think the idea of talking to a brand on Facebook is completely natural. You wake up panicked by the decrease in global Facebook members. You talk to friends about your work and only slowly realize they have no idea what you are talking about. You refer to your grocery list as a shopping strategy. Yes, that’s twice.

Planning 100
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Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

THECOOLIST : Facebook is completely dominate. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Not even Facebook comes close. With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID.

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How Account Based Advertising Really Works

Digital B2B Marketing

Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t.