Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Either we turn out to have nothing in common or they try to hit me up for work.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

DECEMBER 23, 2009

The bad news is that gaining real insight from that data is difficult—though a horde of software developers is working on it. But the developers acknowledge that using computers to determine the tone of human conversation is still a work in progress at this point. Assign a response. See the distribution of conversation.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

JUNE 25, 2009

Hierarchical structures and linear processes work fine because everything has a timeline and a beginning, middle, and end (launch). Few marketing groups are creating dedicated social media teams or roles, so most marketers will see social media intrude upon and disrupt the work patterns and expectations we have all come to understand.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MAY 20, 2011

Here are some examples of how this can work: Internal. The combination of internal and external creation and feedback creates friction and competition. Experts need to defend their ideas, get input and collaboration from others, and compete for attention. Knowledge share sessions. Awards programs. Primary and secondary research.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

SEPTEMBER 23, 2011

Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn? I don’t think they’re so different.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn? I don’t think they’re so different.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Buyers click more on pages with people. Buyers want to get to know your subject matter experts. They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Buyers click more on pages with people. Buyers want to get to know your subject matter experts. They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

DECEMBER 28, 2010

Social media cause people to waste time at work. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Dude, this stuff isn’t heroin, okay?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. We should make our writing sound more like the way we speak (when we’re at work). After all, the tools themselves are dead simple. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. We should make our writing sound more like the way we speak (when we’re at work). After all, the tools themselves are dead simple. What do you think? Tweet This Post.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. By October, the percentages were 70 and 79, respectively.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100