Buzz Marketing for Technology

JANUARY 6, 2011

Special thanks to Dennis Yu, CEO of BlitzLocal for not only calling me out on this for my Fan page called Facebook for Business. But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Work Literacy. Welcome to Work Literacys Web 2.0 The Work Literacy Blog. Work Literacy Skills in Education. Wilton joined Work Literacy. What Works at Work. (1 Welcome to Work Literacy's Web 2.0 The goals of the event are to: * Introduce you to new tools and methods for work and learning.

Ning 100

Ning Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation. ® Recruit researchers and educators into Work Literacy Group ï?® ® Work/Personal life intersection ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JULY 22, 2008

work: In Pursuit Of Passion. work: In Pursuit Of Passion view presentation (tags: web2.0@work work: In Pursuit Of Passion. Facebook App. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. From: sachac , 2 months ago. SlideShare Link. All Comments (13). Add a comment. «

Web 2.0 100

Web 2.0 DMCA Privacy Policies Copyright 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Work Literacy. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. than Facebook with a more formal culture of relationships and connections. Make Your LinkedIn Profile Work for You. NEXT TOPIC-- Introduction to Facebook.

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. July 27, 2008 at 9:05 pm. · He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks!

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

DECEMBER 14, 2016

And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me. For example one apparel brand delivers a 30-day workout experience using basic Facebook Messenger. Creating conversations, not messaging. “We

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >.  I used social networks like Facebook and LinkedIn to connect with nonprofit professionals on were using these networks on behalf of their organizations. W.TEC Facebook Group. Participants. The Networking for Success Project. Published in June 23rd, 2008.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity. How much is that Facebook Fan worth anyway? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Tags: social media Branding Social Networking Blogging Facebook.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

JUNE 29, 2009

Why don’t they know I work at Avaya (who sells products and services in the VoIP space) and therefore I most likely have a very different mission in typing in VoIP? Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are.

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). Written with Arnaud Saint-Paul, CEO of smartsy.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Ad Building 100

Ad Building Social Networks Facebook Linkedin 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Share this on Facebook. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer. No silos allowed.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. That’s tricky Paul, because we believe that any tactic can be optimized and most techniques can be made to work.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Share this on Facebook. Weekends are devoted to Blog posts and writing the new book. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. But in my estimation these firms are working on the wrong end of that equation.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

OCTOBER 25, 2013

What works on the PC may fail on a smartphone. Now consider the fact that the Pew Hispanic Center found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. People don’t engage with brands; they engage with a purpose. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Let me demystify the topic a bit by sharing five ways I’ve seen it really work. It’s easy to get caught up in the buzz, and the hype, around social media. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Facebook. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. So here is my take …. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This! Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. Share this on Facebook. For Example ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. Share this on Facebook. For Example ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

JUNE 25, 2008

tq@work. unlike the popular consumer-oriented service Facebook ? Because of this, hiring employees, and finding work, are both popular uses of such services. For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. Columnists. Editorials. Letters to the Editor. Television. Technology.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

OCTOBER 18, 2013

I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page? But these metrics aren’t tied in any way to ROI and sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Facebook. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) It's a game called the New Balance Run-devouz where you earn points and redeem for shoes, kinda like a Chuckie Cheese but for Facebook.

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) And hopefully help you in the process. Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors.

Social Media 100

Social Media Media Television marketing Broadcasting 100