There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression. Yet, for some years, Facebook has failed to effectively innovate on any of these fronts! As Facebook has moved through its IPO, it has increasingly lost focus on serving its primary customers. MORE >>

How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ]. Given the prevalence of B-2-C marketing in the platform, that’s understandable. MORE >>

How to Become Powerful On Facebook from Mark Schaefer. wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” This was a collaborative effort with Chuck Kent of Creative On Call , who did the great design work for the project. Related Stories A plan to challenge the Facebook monopoly Dear Facebook. The Business Case for Buying Facebook Likes What’s next for Klout? 'The Be-Attitudes. Chapman , Shelly Kramer , Jay Baer , Tom Webster , and Jessica Northey. MORE >>

When marketers think about social media, they tend to focus on Facebook and Twitter. In most cases, even if I recommend a Facebook page, Twitter account, or creating a LinkedIn group, I recommend engaging in other communities , as well. Research is suggesting that Facebook and Twitter are often NOT the best places to do that. When you create a Facebook page or a Twitter account, you’re asking people to come to you. That’s a lot of work, and the evidence is showing that in many cases, it’s not worth it. By Neicole Crepeau, Contributing {grow} Columnist. MORE >>

Facebook is like a box of chocolates.  While most social media advisers are bullish on Facebook as a marketing channel — and certainly there are some amazing success stories — in my classes I teach a more holistic view of the opportunities and the PERILS of what you might get into. In any event, a casual observer would be thinking, why are these two little kids posting on Budweiser’s Facebook page? Joe goes on to suggest a Facebook site encouraging Bud to feature the wayward flight attendant in an advertisement. And sometimes, it’s not even sweet. MORE >>