Paul Gillin

article thumbnail

Weinberger Wisdom

Paul Gillin

We don’t know yet what Facebook is about. That’s unsettling, because Facebook is to the social Web what Google is to the Web. For example, on Wikipedia you can always find out why an item of information is there. The only difference with Web 2.0 is that it’s easier to build a presence. Apple is about art.

Web 2.0 50
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. End sidebar.

ROI 50