Industrial Marketing Today

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So curated content is not something new. What is content curation?

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Tweet about the updates and announce them on your Facebook page to drive more traffic back to your Website. Break up long technical articles into shorter blog posts around each key idea.