Industrial Marketing Today

MAY 6, 2011

Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) Digital marketing trends in 2011. It is definitely worth it.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 15, 2012

Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement. He wrote, “The bigger and more complex the decision, the less likely it is that those who influence it are sharing their recommendations on Facebook.”.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

AUGUST 10, 2012

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. You can download “Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today” from GlobalSpec’s Website. It does require registration if aren’t already.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

AUGUST 10, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 26, 2011

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. It doesn’t have to be a choice of one or the other.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

APRIL 26, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 26, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 20, 2010

Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites. Lesson #2: Familiarity does not breed contempt It is tempting to get fancy with design bells and whistles to make your website stand out. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 29, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 30, 2010

If a nurturing program has run its course and the content wasn’t publicly available, create a place for it on your website. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Ask an Engineer/Expert” is a feature that is found on many industrial websites. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

JULY 9, 2010

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free “Step-by-Step Guide to Website (re)Design” now. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60