Digital B2B Marketing

NOVEMBER 29, 2012

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? A Facebook message will be sent to your webmaster, hosting provider and IT manager when your website is loading slowly.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

AUGUST 26, 2013

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Your Turn.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JUNE 26, 2012

” To one marketer, that might mean more time spent on their website. To yet another, it is a metric from Facebook. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Engagement “We want to increase engagement with our brand.” To another, it means increasing customer retention. Awesome ROI!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

MAY 27, 2011

Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. We are not just on Facebook on our mobile devices. Mobile Changes How We Communicate. Mobile Changes How We Create.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JULY 31, 2013

Last quarter, 41% of Facebook’s revenue came from their mobile user base. Facebook (with an estimated reach of 76% of US smartphone users). People will find you through friends on Facebook. Don’t forget search, and the continuing importance it places on your mobile website. You are asking the wrong question.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

APRIL 26, 2012

Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should. This practice should not stop at your website. It applies anywhere prospects are engaging with your content, from Facebook to PDFs of research or whitepapers.

Research 100

Research B2B Paper Content 100