Biznology

MAY 29, 2013

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 5, 2013

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader. He’s a strategist’s strategist. Give ’til it hurts.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 24, 2017

66% of marketers cite Facebook as their preferred social network. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 27%of marketers said audience growth was the most important metric to track, followed by website clicks (19%), and engagement. (17%). 2% is organic reach of Facebook.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Not all the data you share on social media gets stored on top-notch Facebook, Instagram, or Twitter servers. Fortunately, Facebook and Amazon resolved this “inconvenience.”

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

OCTOBER 8, 2012

Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. For small businesses in particular, generating local traffic is key. 3) Include Location.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Or tell me to shut up and talk about something else. . Here’s an interesting one. Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. One of many digital marketing tips that can help you find success is ensuring you optimize your website for mobile. Mobile-first indexing is a must. The site must perform well in order for it to rank highly.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. blog so I’ll tell you how it goes.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. If you are not familiar with this report, it’s an international survey that Facebook does regularly. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

OCTOBER 6, 2017

I’ve heard this all too many times, even though Facebook has been around for more than a decade. Anyone else get sucked into yet another time-wasting Facebook group when checking their Facebook page? You have two choices: hire someone else to do it for you or figure out how to make social media marketing bearable for you.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

AUGUST 25, 2017

Instead, you can use this list to guide your shopping efforts: Website/CMS platform. Arguably the most important business technology on your roster is a website/CMS platform. customers may reference your brand on their personal Facebook page, etc.).

Enterprise Management 144

Enterprise Management CMS Development Work Management Marketing Management 144

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Every member of the Newconomy website is given their own crypto wallet.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. If you’re not optimizing your website for conversions , you need to at least collect contact information from your current customers. Find out what factors into their use of your website and products.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

JUNE 9, 2017

Create IFTT Applets that are based on your brand’s mentions on industry forums or websites. This activity can deflect negative opinion and also drive more traffic and leads to your website. Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

MAY 26, 2017

With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed. Providing valuable content is one of many ways to use your website to grow your business and social listening can help with that. Get content inspiration.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Today, Google prioritizes the quality and relevancy of your website. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

APRIL 10, 2017

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? Chatbot enthusiasts think bots will replace websites and mobile apps altogether. Chatbots can deliver an immediate personalized response—which is what customers want. Microsoft has the same idea.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 11, 2019

Aim to share 80% industry news and 20% posts related to your website and products. When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your ecommerce store. Like their Facebook pages and like and reply to influencers’ tweets.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%).

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 22% say social media. Did they teach you something new?

Social Media 80

Social Media SEO Media Youtube 80

Biznology

MARCH 27, 2017

This includes our company public websites, intranet, SEO, social media, and more. While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

AUGUST 20, 2012

The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Photo credit: Wikipedia.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

DECEMBER 2, 2019

We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage. As messaging app usage soars, leading providers Facebook Messenger and WhatsApp offer business solutions. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Handy enough.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. ” Gain the interest of all readers looking to improve their website search rankings. Are you getting the most out of social media?

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

JULY 7, 2015

What IFTTT means to you is that you can quickly and easily pop onto the IFTTT website or their Android and iOS apps and start automating social media actions based on actual physical behaviors. If your Facebook profile picture changes then update your Twitter picture too. Post all Facebook Page updates to Linkedin.

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

AUGUST 8, 2019

Martin: Yes, Whatsapp offers an enterprise network tool that integrates with marketing automation, so you can manage omnichannel messaging via Whatsapp, Facebook, Instagram and others. So, they focus on their websites, value propositions, sales collateral, trade shows and business events—like golf outings, and sponsoring sports events.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

FEBRUARY 3, 2017

AMERICAN EXPRESS : Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

MAY 22, 2015

A lot of bloggers see most of their engagement as far as commenting on their Facebook fan pages. Pay for them to post about your product or to share your website or Facebook page. Give it the hashtag “ad” and let the Twitterverse converse. Have them post. Have them pin. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

JULY 10, 2015

Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. Facebook Insights: This tool comes direct from Facebook and you have access to it for free if you have a Facebook page. As with any free tool, there are pros and cons to Facebook Insights.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MARCH 15, 2017

Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. You want to be found in the right places with the right message and branding. This step in the sales funnel relies on consumer research and action to find you. When they arrive, what will they learn about your brand?

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

FEBRUARY 18, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. ROI for the mobile website was 30-to-1. 42% are concerned about having proper mobile metrics in place.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 19% think it’s very important that retailers have mobile friendly websites (GE Capitol). FINDING YOUR AUDIENCE. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80