One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. They have continued to add useful and effective technology that can replicate almost anything a website can do, including … eCommerce. As marketers, we need to be where our customers are and that means Facebook. Social platforms should point back to your website where the business takes place. MORE >>

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this! MORE >>

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” IAN CLEARY , CEO,  Discover Buddy : “Creating influence on Facebook involves identifying your niche and building a personal and meaningful relationship with existing influencers, helping them grow their influence and not expecting anything in return.” We create outstanding visual images that people like to share on Facebook, driving traffic back to our own website.” MORE >>

I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. So, I guess you could say I “get it,” but to be honest, even to somebody like me, Facebook has become too complicated, and even frightening. I’ve found myself thinking that even the most die-hard users must also find Facebook’s changes — while esthetically appealing — incredibly confusing. Following your Facebook feed can become a part-time job! Facebook uniquity. MORE >>

According to Stephen Haines, commercial director of Facebook UK, your page on Facebook may well take over the role of your website in future. Many millions of people spend an increasing amount of time on Facebook and for a number of well known companies the number Facebook likes is already far more than the number [.]. Blogging facebook General Marketing Social Media twitter YouTube blog internet website MORE >>