Trending Sources

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.

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Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). The short answer?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Your website is wearing mom jeans and shoulder pads

Biznology

And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. The post Your website is wearing mom jeans and shoulder pads appeared first on Biznology. Even Your Clients’ Names Change.

5 Reasons Why Hiring Your Facebook Friend to Build Your Website is the Worst Idea Ever

Vertical Response

You may think it’s a smart move to save by hiring someone you know to build your company website, such as your brother-in-law, the neighbor’s teen or a Facebook friend, but that’s a horrendously bad idea, one that will cost you more in the long-run. What do all these numbers mean for your website decision? poorly built website is worse than a waste of money.

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like?

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

More than half of my website traffic coming from mobile phones? I’m not ready! Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors. This is not a comprehensive study but is likely to be generally representative of B2B websites. Yikes! and research reviews.

Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers

Contently

Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. We’ve seen this change with Facebook Instant Articles, Google AMP, and Snapchat’s Discover, each of which, to varying degrees, lets publishers run content right on the platform. Let’s start with Facebook. Snapchat as TV.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. And that means those posts are NOT driving people to your website like the good old link used to do. Really.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

Plan 102

Why Your Website is About to Become a Lot Less Important

B2B Marketing Unplugged

We’ve spent the last couple of weeks looking at the disgraceful state of most websites and a few ideas to get them back on track. All well and good, but here’s why we should be looking at an exit strategy for our websites: they are increasingly less important in our conversations with the market. Early on, we figured out websites require a lot of care and feeding.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

How to Drive Quality Website Traffic From Facebook Groups

WindMill Networking

Facebook groups have exploded in popularity this year – so much so that Facebook even launched a stand-alone app for groups. People are spending more and more time in groups when on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. How to Drive Quality Website Traffic From Facebook Groups by Leah Mazur - Maximize Social Business. Groups are a great tool for you to use to connect with others, get answers to questions, and even drive traffic to […]. Author information. Leah Mazur. She also loves event planning, traveling, and cooking.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

Websites used to be easy. These days, our would-be website visitors have numerous avenues to find information. Fortunately, it’s pretty easy – especially if your website uses the WordPress platform. The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. It’s now our job to make sure they find ours.

How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

Is Facebook in Danger of Becoming the Next Taboola?

Contently

For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine. Yet on Facebook, that scenario is turning into the norm.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. Not everyone on Facebook wants or needs the product or service you’re selling.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Facebook doesn’t announce its algorithm changes unless they’re going to have a big impact, and this one will. After all, 40 percent of publisher traffic comes from Facebook, according to recent research from analytics company Parse.ly.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. Making dynamic updates to Facebook ads.

Ads 43

5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Community.

Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? The drama began in September 2016, when Facebook revealed that there was a problem with its video viewership metrics -- the average time that users spent watching videos was being largely overestimated. Source: Facebook. Facebook’s Response.

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Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats. million Facebook users, 12.1 Faceboo