SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here.

Work Management 115

Work Management Content Marketing Management Lock-In 115

Search Engine Journal

AUGUST 18, 2021

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.

Content 141

Content Facebook 141

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Search Engine Journal

MAY 18, 2022

Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first on Search Engine Journal.

Transparency 99

Transparency Facebook Content 99

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. Many would also argue that it was Facebook that started social media marketing. A lot of businesses owe their popularity to social media platforms, especially Facebook. A lot of businesses owe their popularity to social media platforms, especially Facebook.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% And for good reason -- live video is watched 8.1 times longer than video-on-demand. of people using live video.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Sprout Social

AUGUST 3, 2016

Facebook provides multiple communication touch points for brands and customers to interact. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging. Facebook Message History Makes Engagement Easier.

Contacts 64

Contacts Facebook Ideal Customer Profiles CRM 64

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 120

Facebook Tips Work Management Social Media 120

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Opt Intelligence

JANUARY 29, 2023

Facebook continues to be the 800 pound gorilla of social media. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content. Post to Stories Facebook loves to incentivize its new products, and Stories are it.

Facebook 62

Facebook User-Generated Content Opt-in Click Rate 62

Martech

JUNE 9, 2022

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. The initial response. Why we care.

Facebook 100

Facebook Planning Paid Search Agency Ads 100

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. How We Increased Video Views 20X by Creating Native Social Media Content. Social media has changed.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

ClearVoice

JULY 6, 2021

Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats. Nearly 2 in 5 businesses on Facebook say they publish video once a month. Approximately 15% of businesses say they never publish video content on Facebook.

Stats 98

Stats Video Marketing Planning Emarketing 98

Search Engine Journal

MARCH 2, 2022

Facebook report reveals what kind of content gets over a hundred million views - And it's not what you think. The post Facebook Report Reveals Most Popular Posts and Pages appeared first on Search Engine Journal.

Facebook 105

Facebook Content SEO 105

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. Why Facebook shouldn’t be the only channel on your media plan.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly use them to increase video views. But have you considered using hashtags on YouTube?

Youtube 131

Youtube Video Marketing Keywords SEO 131

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. The appropriate length.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Search Engine Journal

FEBRUARY 24, 2022

While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. The post 5 Creative Ways To Use The Facebook Ad Library To Your Advantage appeared first on Search Engine Journal. Here's how to maximize this free resource.

Facebook 93

Facebook Creativity Ads Advertisements 93

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. In this guide, we’ll break down the basics of Facebook Lookalike Audiences and what marketers need to know to get started.

Facebook 115

Facebook Paid Search Agency Ads Optimization 115

Hubspot

FEBRUARY 1, 2018

Naturally, there was a great deal of chatter about in social media, with brands and other Pages jumping on board to celebrate this lunar event -- including a little-known Page for EBUZZ, which racked up 16 million views for its "coverage.". Facebook has not officially commented on this incident. Source: CNN.

Facebook 70

Facebook Video Marketing Broadcasting Social Media 70

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Magisto

APRIL 17, 2020

Sift through drone shots, sprawling landscapes, aerial views and more in our image library. Listacle videos are a great way to drive engagement, and garner shares on social (especially on Facebook). The post Celebrate National Park Week with These Stunning Views appeared first on Magisto Blog. Create a Listacle Video.

Video Marketing 88

Video Marketing Youtube Facebook Advertising Channels 88

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91