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Social Media & Marketing Automation

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Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Is it easy for the vendors to implement? Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# How useful is this?

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Inbound Marketing & Marketing Automation

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It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Inbound Marketing Automation.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. This post is a prediction: Chatter will be rolled out this summer, and it will take Marketing Automation vendors some time to tie into Chatter. Chatter and Marketing Automation.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. 2009 was the year in which Marketing Automation really took off.