Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. You can consider many ways to set up target audiences for your paid social efforts, and the beauty of social media is each of the platforms has vast information about its users.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. It all started with the Cambridge Analytica scandal that revealed how the data of millions of users was unethically used. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! The Dates: Now through November 29.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. By categorizing subscribers, brands can easily send relatable emails to each type of user. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Content is organized into user-created boards called “subreddits,” which focus on particular topics. of Reddit users are male.

Mobile Advertising 92

Mobile Advertising Social Media Aggregators Communities 92

ClearVoice

MARCH 25, 2022

Facebook App updates: Facebook Reels makes its debut globally. Everyone is familiar with Instagram Reels, but now Facebook is adding the feature to its platform. Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively.

Social Media 52

Social Media Facebook Media Youtube 52

Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. A partial view is the number of times users watch a video for at least three seconds, but no more than 30 seconds and not to the end. This is the number of unique users who viewed your video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Convince & Convert

DECEMBER 13, 2023

As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way. Social media moves on fast, and your video content must keep up with its preferred formats and trends to avoid getting buried in the neverending scrolling of users’ Feeds.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. No social media users see the same content on their feeds daily. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

APRIL 2, 2024

Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth. That makes it a natural platform to connect with industry leaders and executives sharing insights that might benefit users’ careers.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. As far as Facebook landing pages go, this one was great. Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 90 million US users. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 140 million US users.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. For example, the link in bio feature can direct your audience to more content on your website. They increased their click-through rate by 34% through this campaign which also generated quality leads.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. You can also generate an immediate response or action with the right kind of content.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses. followers) TikTok: @amy.porterfield (11.4K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. Now, CTAs more seamlessly blend into videos, and provide a much better user experience. million subscribers.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Oktopost

SEPTEMBER 22, 2021

Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. . Since leads are looking for a total solution, researching high-quality content on your website will help them feel confident that your company can deliver results.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Unbounce

JUNE 28, 2022

No, they’re not being directed to a landing page or website. It’s the process of generating leads and creating conversions through online stores. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Sprout Social

JUNE 30, 2021

On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again. Facebook and Facebook Messenger followed not long after that. Facebook Stories. Then, in 2016, Instagram incorporated it into their platform.

Social Media 137

Social Media Media Curation Twitter 137

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. If you’re managing all these social platforms manually, they can take up a lot of time and effort.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Directive Agency

OCTOBER 2, 2019

Most platforms have a multitude of demographic and interest-based targeting options to reach new users. Lookalike audiences can be a viable option to find new individuals that closely match users who have previously purchased, signed-up, or converted on your offerings. These goals include awareness, lead generation, and engagement.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53