Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page. Set up UTM tagging.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Oktopost

APRIL 14, 2023

They can instantly get multiple draft ideas for posts (including relevant hashtags) customized for different social networks just by pasting the URL of the page they want to link to. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media 62

Social Media Work Management Tools Media 62

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters). The truth is, even the best content still needs to be marketed and promoted.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. Include your keyword frequently, but naturally.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Anyword

NOVEMBER 8, 2021

Giving prospective customers the chance to experience your product free of charge, or learn more about something related to it with a free white paper, might convince them to convert. Or not, because Anyword has a solution for many of them as well, including Facebook, LinkedIn, Google, and Pinterest. A contradiction in terms?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. Facebook groups surrounding target industries or interests. Ad budgets can quickly become bloated without contributing to growth.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

NuSpark Consulting

OCTOBER 27, 2014

Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Include work samples – You can also include white papers, news clippings, or other relevant material. Put the photos of your kids, dog, and vacation on Facebook. Use professional photographs.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great).

Social Media 128

Social Media Optimization Media Paper 128

Parse.ly

DECEMBER 28, 2020

Content analytics platforms may label traffic as direct because of user behavior—such as reaching a site by typing a URL—or because tracking technology is absent. Many content marketers assume direct traffic comes from users typing addresses in a URL bar. In the URL below, everything highlighted is UTM parameters used for attribution.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

OCTOBER 3, 2018

Rather than using a click-through link, Snap's product urges users to "Swipe Up" from the bottom to view the destination URL. In my opinion, this creates higher intent and less risk of mistaken clicks than Facebook or Twitter mobile ads. Overall here are the campaign stats: In this case, the "Swipe Ups" measure click-through rate.

Paid Search Agency 64

Paid Search Agency Demand Generation Agencies Ads Effectiveness 64

SmartBug Media

APRIL 17, 2020

As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. Ad network integrations are not really add-ons, but they’re on this list because they may feel like add-ons. Website Personalization.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Example: I’m on Facebook and engage in your brand (like a post). I may go to Google and perform a branded search for the firm I liked on Facebook. I download the paper. Facebook ads: $1,000.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. . – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ). Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Schubert B2B

FEBRUARY 5, 2019

For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter. Direct traffic: people who type in your website URL. Once a lead reaches a specific score, they become an MQL.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter. Direct traffic: people who type in your website URL. It’s a great feeling when you first sign up for a marketing automation platform. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

Social Media 100

Social Media ROI Media Lead Gen 100

Content Marketing Institute

DECEMBER 10, 2018

Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says. You can then share that link on Facebook. If you know people mentioned in an article, tag them, says Viveka. Click To Tweet.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Lead Gen Media Leads 100

Buffer

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Schubert B2B

FEBRUARY 5, 2019

For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter. Direct traffic: people who type in your website URL. It’s a great feeling when you first sign up for a marketing automation platform. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Valasys

DECEMBER 12, 2019

Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication?

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

Industrial Marketing Today

AUGUST 10, 2010

Another key setting is the canonical URL field. You want to check this because it will automatically redirect non-www URLs to those that include the www. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JUNE 27, 2008

Share on Facebook. TrackBack URL for this entry: [link]. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. TrackBacks (0).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Adobe Experience Cloud Blog

DECEMBER 16, 2013

First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase: . Facebook Lookalike and Custom Audiences. Snowboards?

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Chris Koch

JANUARY 22, 2010

Use URL shorteners to gauge subject interest. By using a URL shortener like bit.ly LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Social media gives us ways to build relationships with customers that white papers or newsletters can’t.

Social Media 100

Social Media ROI Lead Ranking RSS 100

ClearVoice

MARCH 26, 2020

Facebook Live videos? White papers? We find that businesses get excited about their first few URLs, then lose momentum after their initial ideas and campaigns have run their course. Also, what content types will resonate most with your audience? Blogs posts? Creating the right content matters. Content roadmap.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Share on Facebook. TrackBack URL for this entry: [link]. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 21, 2020

Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Your blog post URLs will contain information that makes it crystal clear to searchers – and search engines – what your content is about: [link]. Downloading an ebook or white paper.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Industrial Marketing Today

MAY 31, 2010

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. A permalink remains unchanged indefinitely.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Moz

JANUARY 22, 2019

We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

JULY 31, 2012

White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. CMS Insights.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Content Standard

MAY 8, 2018

And they’ll follow the magic fairy dust of Google and Facebook. If you’re using Google Analytics, you can use various tactics to ensure you’re tracking as much data as possible, using custom goals and URLs to measure the success of your campaigns. They lack the experience to understand the long-term goals of branding.”

Top of Funnel 74

Top of Funnel ROI Planning Content Marketing 74