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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

OCTOBER 14, 2010

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version.

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