KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. In order to do this, an advertiser will need to make sure that all social media final URLs are properly tagged with a UTM string.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

JULY 11, 2019

Add your website’s URL. The reach for LinkedIn is also excellent (especially compared to Facebook). That’s about ten times better than what most B2B companies are getting on Facebook now. of your audience on Facebook. Of course, if you can sprinkle a couple of keywords into your company description, all the better.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Use SEMrush or Ahrefs to check your competitor’s backlinks for new link opportunities and tactics they are leveraging. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Make sure to fill out the important company information, such as phone number and website URL correctly. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JUNE 26, 2018

Brand-related ad copy (headline, descriptions, URL, etc.). As social media sites like LinkedIn offer job listings and Facebook offers the ability to generate company reviews , take note of how this functionality appears in brand-based search results. Keyword bids on high priority brand-related search queries.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Now, marketers can use the people targeting feature to filter out people’s age and gender, their interests, browsing history by URLs, and keyword search history. News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

JULY 20, 2012

It’s important you make sure your site is structured properly – Accessible navigation, properly structured URLs, no duplicate content, robots, site maps, etc. Facebook Comments. Here are some of the highlights: Best Practices are still best practices. Plugins: Yoast SEO. Smush.it (image compression for a faster site).

SEO 120

SEO Social Media Analytics Optimization 120

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. Facebook: Facebook advertising allows several basic targeting options including location, age, gender, language, interests, industry, company size, and job title.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JULY 1, 2014

What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. How Does Google Separate Popularity from Authority?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

MAY 23, 2017

In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Drive social media referral traffic back to your website and blog by linking to the URL in your Twitter bio and sharing other relevant pages and articles in engaging tweets.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

DECEMBER 5, 2013

While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Event organizers need to know how many people are attending, take payment, and they’ll likely want information on just who will be attending.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MAY 15, 2014

Create unique URLs. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Be original and provide honest attribution. Adhere to journalistic standards and be grammar-conscious. Implement meta tags.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JUNE 21, 2018

Test including your website URL in your headline. Test using phrases from ads you see on Facebook – both your competitor’s ads or ads for complementary services. Test Your Ad’s URL. Test what happens if you capitalize individual words in the URL. Test putting a slash after the last character in the URL.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

MARCH 15, 2013

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. not only on your main site, but also on social channels like Facebook, Google+ and Twitter.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

FEBRUARY 26, 2019

There’s a saying that’s posted on one of the walls at Facebook headquarters : “Done is better than perfect.” So combine the two by creating live streams on Facebook, Twitter, or Instagram? Prewrite a tweet for someone and then send them the created Click to Tweet URL. Pomodoro Timer. Email signatures.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

MAY 16, 2017

However, the days of submitting homepage URLs to directories for SEO benefits are long gone. Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. Content Marketing Generates Links. The SEO landscape changes by the day, but the importance of links remains a staple to search marketing success.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

MARCH 27, 2014

” Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Finally, according to LinkedIn Support, you cannot create vanity URL’s yet for Showcase Pages, but that might also change in the future. PNG, JPEG, or GIF.

Linkedin 120

Linkedin B2B Marketing Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As indicated in the previous link reference, Moz experiments have shown that if two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

NOVEMBER 3, 2014

Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Another resource that offers reviews on all types of businesses is Google+ (which integrated with Google Local/Maps in 2012) and Angie’s List.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120