Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. Photo posts with the URL in the caption don''t display that information. In the past, we''ve recommended posting URLs in photo format.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. The image URL that you want to feature.
Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Facebook. Click Set Custom URL. YouTube. Twitter.
How to Create a Facebook Page Vanity URL
JUNE 22, 2010
If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Here's How to Create a Facebook Page Vanity URL: 1.)
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
AUGUST 26, 2015
When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets.
The Anatomy of a Successful Facebook Post
MARCH 25, 2015
When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. The key to a successful Facebook post is to start with a clear objective.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. How to Use Hashtags on Facebook.
[Walkthrough] How to Create a Trackable Contact Us Button on Facebook
DECEMBER 22, 2015
While it’s good to be able to call a client and say 100 visitors ended up on your website last month because of Facebook, just being able to say that isn’t enough for me. Last December Facebook began rolling out Call to Action buttons for pages. Measuring Facebook Conversions - Setting Up Your Facebook Call to Action Button. want to know more. Was it something we shared?
Facebook Releases Smart Content Tools & Improves Analytics
DECEMBER 23, 2014
Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. Currently, this function is only available on the desktop version of Facebook. Smart publishing tool.
How to Create Facebook Video Ads
JULY 13, 2015
During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Below are the steps you should follow to make sure your Facebook video ad campaigns rock.
Forget Facebook; keep your fans to yourself!
JULY 19, 2012
For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. They have willingly made Facebook the owner of their relationship with their fans.
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
SEPTEMBER 12, 2016
To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills. Snapchat. 1) Raise awareness for a cause.
Do B2B Companies Really Need to Be on Facebook?
Social Media B2B
JULY 24, 2014
Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. Make sure you have properly framed social media in a business context to evaluate Facebook as an appropriate platform. 2.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.
Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
OCTOBER 18, 2012
Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers. The new structure consolidates a business' global Facebook presence into one place while still providing a localized experience.
5 Little Ways to Get More Facebook Likes
JULY 1, 2014
Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you. link to your website. What inspired you?
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Here''s how many marketers handle their social media strategy: Craft update.
Facebook Finally Supports GIFs: 10 Ways to Celebrate
MAY 29, 2015
And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc. Hold for applause.]. The best part?
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
SEPTEMBER 4, 2013
When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.
How to Create a Facebook Business Page That Doesn't Suck
DECEMBER 9, 2013
So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Try embedding a Facebook Like Box in your blog sidebar.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first. 1) Remove Links From Copy. and 3 p.m.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Facebook What is it? How do I calculate it?
Four Badass Facebook Advertising Tactics
Modern B2B Marketing
FEBRUARY 14, 2013
Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. Have a question regarding Facebook advertising?
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal Meta Description Length: 155 characters or fewer. 2) Facebook. Read this blog post to learn more about writing effective meta descriptions.). 2) Facebook. Facebook. Face Boo K.
How to Set Up Multi-Product Ads on Facebook [Quick Tip]
FEBRUARY 18, 2015
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product. What Are Multi-Product Ads?
5 Ways B2B Companies Can Use Facebook Timeline
Social Media B2B
MARCH 1, 2012
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Just like always, each one of these apps has a unique URL.
Five Facebook Tips for Small Businesses
JANUARY 25, 2012
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. Tip #5: Measure.
How to Create Custom Tabs for Facebook Business Pages
SEPTEMBER 29, 2011
With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs. So, how do you create your own custom Facebook tabs? Step 1: Login as a Facebook Developer.
How to Add a CTA Button to Your Facebook Page [Quick Tip]
MARCH 19, 2015
Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. Facebook will monitor these links the same way they monitor current links, a Facebook spokeswoman told VentureBeat last December.
Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
DECEMBER 9, 2014
Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. That''s pretttty exciting for most Facebook users. How Facebook Search Now Works.
Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
JUNE 4, 2014
Two months ago, Facebook announced that a new Page design was coming, and today''s the day it''s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don''t). Below is an example of MIT Museum ''s Facebook Page. What the New Design Looks Like.
Social Media Writing: How to Write for Engagement on Facebook
DECEMBER 26, 2012
Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Unlike Twitter, Facebook has a much longer character post limit – it went from 500 to 50000 within the last year. Turns out it does! Related articles.
The ROI of Facebook & Twitter [infographic]
JULY 9, 2012
Great infographic prepared by InventHelp looks at how businesses and brands can measure success on Facebook & Twitter. Using Google Analytic’s Social Value feature, along with unique urls and landing pages can help you correlate activities on Facebook & Twitter to actions that result in revenue for your company. News & Notes Social Media Social Networks
A Simple Breakdown of All Your Facebook Advertising Options
NOVEMBER 19, 2012
Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. So we're going to break down all of the advertising options Facebook has to offer, and explain when they should be used. Great!