Writing on the Web

SEPTEMBER 22, 2010

Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Share this on Facebook. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination. Objections , reasons why and why not. Sharing personal stories works well here.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Share this on Facebook. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. What has been your experience with appealing to the mature consumer? Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 5, 2010

Motivate action with fear, scarcity, urgency. Share this on Facebook. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Use persuasion triggers. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

AUGUST 26, 2010

Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. Share this on Facebook. It’s also at play in the game Farmville , a popular game that already has 70 million players.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 2, 2010

Motivate action with fear, scarcity, urgency. Share this on Facebook. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use emotional hot buttons. Use persuasion triggers. Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JUNE 17, 2010

Share this on Facebook. The fun is just beginning. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Share your tips and suggestions. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

SEPTEMBER 13, 2010

Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Share this on Facebook. The power of social validation: Stories and testimonials provide readers with reassurance that you can be trusted. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Tips 100

Tips Conversion Trigger Marketing Digg 100