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Sales Engine

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Demand more from today’s B2B marketer

Sales Engine

OCTOBER 9, 2015

It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Not that there isn’t branding and awareness value in these projects.

Demand 120
Demand B2B Marketing B2B Trade Show 120
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The best content marketing blends old, new, and what’s next

Sales Engine

JANUARY 14, 2016

Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) Check in with people who have their finger on the pulse of the company.

Planning 120
Planning Content Marketing Best Practices Content 120
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