LeadSloth

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# I asked myself: Does Marketing Automation Get Social?

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media. Intra-company Collaboration.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. It’s the Twitter model (choose to follow), instead of the email marketing model (the sender pushes updates). Chatter and Marketing Automation. Be Creative With Alerts.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Both activities have traditionally either been done manually in-house, or outsourced to an agency. Inbound Marketing is more than just SEO. blogging, creation of high-quality content, and website conversion optimization.

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Marketing Automation Trends for 2010

LeadSloth

Erik Bower, Co-founder, Marketbright (No Twitter). Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.