Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. MORE >>

Social media accounts like Twitter, Facebook and LinkedIn are free to set up. If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing? Are we comparing apples to oranges when we talk about marketing automation versus inbound marketing? Let’s take a closer look at both. MORE >>

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. agree that there is a lot of truth to all those findings. an Outlet Size of 3?, MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. of Tiecas, Inc. MORE >>

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. So I went to YouTube to confirm the report’s findings. Tyco Flow Control. MORE >>