Avitage
AUGUST 1, 2012
Is Twitter or Facebook the image you carry? This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities. What does that mean, “use social media”?
Avitage
MARCH 26, 2012
Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You have a Twitter account and are learning about new social media platforms every week. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.
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