Remove trust

Writing on the Web

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The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I don’t think enough of you do a good job of trust building. But hardly anybody talks about trust building.

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Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Share this on Facebook.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

As I shared in my last post, your newsletter should build trust and confidence with your readers. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) Did you know that the Aflac duck has had 13 times as many Facebook friends as the Geico gecko? It’s a part of your brand. The gecko.

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Design for Branding, Trust, Personality. Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Include a photo (or video). Typical clients page: who do you work with?

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Then follow up with building trusting relationships with your readers that lead to sales. If you’ve done a good job building relationships with your readers, they will trust you and want to try out your offer.

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Writing Better Content: An Emotional Pathway

Writing on the Web

Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. This is also where trust is formed because you admit to the existence of possible objections and address them. Share this on Facebook. Blog this on Blogger.

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3 Biggest Challenges for Online Content Marketing?

Writing on the Web

How do I get them to know me , like me, and trust me to do business with? It’s still a matter of findability, creating trust and getting people to take action. Quality content builds trust and connections with readers. Your look and feel, your branding, your page design and formatting create trust.