Customer Experience Matrix

MAY 3, 2013

These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. The system can also monitor and post messages on Facebook. The social listening features can monitor Twitter for keywords and Tweets by specified individuals.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. Email campaigns can execute as batch projects or trigger dialogs.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 3, 2013

Entry can trigger an email, assignment to a drip campaign, or sales agent notification. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. At the simplest level, a group is just a list. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Users can also flag the closed leads manually.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 9, 2009

If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential. The following table summarizes these dimensions.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

FEBRUARY 16, 2019

Segments can be shared with external systems, including Facebook, Google, and Twitter advertising products. Instructions can trigger a single message or assign a customer to a campaign or journey. Behaviors can include events that trigger actions in near-real-time. Programs assign actions to execute in external systems.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

OCTOBER 10, 2011

It then modifies them and changes the thresholds that trigger actions such as sending a lead to sales. It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. It also supports social media check-in at the retailers via Facebook or FourSquare.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2014

Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

FEBRUARY 16, 2017

Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). These can be saved and used within other segment definitions.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. The connections may be through file transfers or APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120