Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). The Challenges of B2B Lead Gen 63% of marketers say generating traffic and leads is their top challenge ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. As Facebook’s founder and CEO, Mark Zuckerburg, puts it, “We’re making a major change to how we build Facebook.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

FEBRUARY 1, 2018

39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). 63% of marketers say generating traffic and leads is their top challenge ( source ). Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy. B2B Lead Generation Statistics: The Challenges.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 1, 2021

Ads on Facebook or Instagram will not reach them. For instance, a blog is a great way to build your organic traffic and brand authority. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021. Define Your Value Proposition. The last thing you want to do is blend in with similar businesses online.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 19, 2018

In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Here are a few examples: Share the entire video: Some people will miss your live stream as it happens, so keep it active on your Facebook page or YouTube channel for them to discover later.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. Are you focused on website traffic, leads, brand awareness, customer retention, etc.? Contact ZoomInfo today. Posting exclusively about products.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

JUNE 4, 2018

Facebook likes. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement. Can you identify which traffic sources perform best and why? Or, can you determine which campaigns generate the most traffic and why?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

DECEMBER 5, 2018

Both have their benefits for marketers—a successful post in a large subreddit will generate much more traffic, but you can establish a more visible presence in a smaller subreddit. This tip may seem counterintuitive—after all, if you’re trying to generate traffic to your website, why should you waste time posting other businesses’ content?

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. To this day, this guest post still sends a steady stream of traffic to Cooper’s blog ( source ). The bottom line about your B2B influencer program.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Go browse their channel for inspiration and advice!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

MARCH 27, 2018

52% of companies say Facebook is the most effective social channel for customer engagement, service and support ( source ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

ClearVoice

APRIL 30, 2020

Platform integrations : Instapage boasts their available integrations with over 100 different tools, including Facebook Ads, Google Ads, Rollworks, and more. If your leads lists are disorganized or mismanaged, and segmenting audiences is a giant pain, then ZoomInfo is the answer. See their complete list of platform integrations.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. YouTube is an online community just like Facebook or Twitter. We recommend you focus on building an organic audience but use targeted advertising to supplement traffic to your YouTube page and boost important video campaigns.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

SalesIntel

JANUARY 12, 2023

What Makes Data Actionable – ZoomInfo vs SalesIntel When evaluating B2B data providers, you need to consider the data quality you’re using. As a competitor to ZoomInfo , we consistently hear the woes of former customers who were not satisfied with the data they were receiving. Actionable data is accurate.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Albacross

MARCH 19, 2019

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. You can leverage the advantage of search engines such as Google since they offer you organic traffic and leads.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Directive Agency

MAY 20, 2020

These audiences can be built out in almost any ad platform: LinkedIn, Google, Bing, Facebook, and more. and can be viewed as more valuable than the other traffic to your site. Referral traffic. Referral traffic encompasses any traffic that comes from a person clicking a link that leads them back to your site.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

LeadSquared

SEPTEMBER 19, 2018

Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. Editor’s plug: Find out how to generate leads through Facebook ads in this guide ).

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. How to get more organic traffic for the home repair and maintenance sector?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. Editor’s plug: Find out how to generate leads through Facebook ads in this guide ).

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

Zoominfo

SEPTEMBER 17, 2018

Need help with your Facebook ads? And more importantly, how do you make sure you convert that traffic into business once the users land on your site? The Blogging Millionaire podcast teaches you the secret blogging strategies that pro bloggers use to grow their traffic and monetize their blogs. Perpetual Traffic.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

SEPTEMBER 20, 2018

Instead of saying, “I improved organic traffic to the company’s business website through different SEO initiatives,” say, “My SEO initiatives led to a 70% growth in organic traffic to the company’s business website, year over year.”. For more information about improving your marketing and recruiting efforts, contact ZoomInfo today.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

JULY 11, 2018

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). B2B Content Marketing Challenges. B2B Content Marketing Priorities and Plans.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 14, 2023

Account lift: Reviewing traffic from a company before and after ads are served can show how engaged that company is with your campaigns. With ZoomInfo’s dynamic Audiences , you can find and reach your most valuable prospects without inefficiencies or waste. Deciding which accounts to target can make or break your ABM strategy.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Albacross

JANUARY 17, 2020

By matching the IP address of visitors to your website to specific companies, it allows you to see exactly who has visited your website (rather than just traffic statistics found in tools like Google Analytics). You allow Facebook to see your customer's process of checking out. MailTrack Timing is important in B2B sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Zoominfo

OCTOBER 22, 2018

Ephemeral content has become widely popular in recent years thanks to Snapchat, Instagram Stories, and Facebook Stories. Fortunately, platforms like Snapchat, Instagram, and Facebook are a great outlet for UGC. Use this feature strategically, and your ephemeral content can generate a large amount of web traffic.

B2B 180

B2B Zoominfo Content User-Generated Content 180

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. Today we teach you how to drive more traffic to your B2B blog so you can ultimately see better results from your content marketing efforts. High-quality content tends to rank highly and generate organic traffic. Keep reading. Search Engine Optimization (SEO).

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Zoominfo

NOVEMBER 11, 2018

Thankfully, the big three B2B social media platforms – LinkedIn, Twitter and Facebook – all offer analytics tools that will make it easy for you to collect this data. On Facebook, for example, you can view data that shows what time of day your followers are most active. Referral traffic. Twitter, Facebook, LinkedIn, Other).

Social Media 149

Social Media Media B2B Banners 149

Metadata

DECEMBER 3, 2020

You’re talking about Drift, the next episode we have is going to be with Henry Schuck from Zoominfo and David Cancel from Drift. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? If it’s not leads, then it’s traffic.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re talking about Drift, the next episode we have is going to be with Henry Schuck from Zoominfo and David Cancel from Drift. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win? If it’s not leads, then it’s traffic.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Zoominfo

JULY 21, 2019

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Challenges 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

The ABM Agency

FEBRUARY 14, 2023

You can use various tools such as LinkedIn Sales Navigator, Crunchbase, Owler, ZoomInfo, DiscoverOrg, etc., For example, if you’re targeting C-level executives at large enterprises, LinkedIn Ads may be more appropriate than Facebook Ads due to its higher concentration of business professionals in comparison to other social networks.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

OutboundView

SEPTEMBER 20, 2018

If we can tell a company isn’t getting any inbound traffic, that tells us that the target needs outbound marketing. Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg. Cross-post to drive traffic for both of you. The level of targeting you can do via Facebook is amazing.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34