Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. The thing about user-generated content is that it works like genuine, trustworthy feedback for a brand from real end-users.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. How to get free traffic to your landing page. How could it work in the opposite direction?”. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

seo.co

OCTOBER 4, 2022

How Does TikTok Work? The best way to use TikTok as a marketing tool is by setting up a business account and connecting your other social media accounts (such as Facebook, Instagram) so you can share posts across platforms. Depending on your target audience and goals, you may be better off using Facebook or Instagram.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Updated for January 2022.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Work Demographics.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Parse.ly

FEBRUARY 6, 2019

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. In my four years experience working directly with Parse.ly-powered

Traffic 108

Traffic Content Facebook Google 108

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. For instance , a study reports that users on Instagram are likely to comment, like, or share a post 58 times more than users on Facebook. Why do you want to work with an influencer? PS: A quick question.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Oktopost

SEPTEMBER 4, 2020

There’s no mystery why B2B marketers keep flocking to it – it simply works. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Facebook may have more users overall.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic.

Work Management 138

Work Management Top of Funnel eCommerce Social Media 138

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

Facebook 88

Facebook Brand Identity Branding Business 88

Hubspot

APRIL 6, 2021

We know buying them doesn't work because it rarely translates to engagement. Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? So, how do you gain followers?

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Binary Demand

JUNE 27, 2023

In this content, we will delve into the working methodologies of B2B lead generation companies, their techniques of acquiring leads, and the benefits of working with them, thereby highlighting their processes and value. In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work?

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. 1) It's visual.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

EveryoneSocial

AUGUST 4, 2023

They understand that content marketing as we’ve known it no longer works. Write a blog post, optimize it for search, promote it everywhere, and watch the platforms send you traffic. That recipe no longer works, and it hasn’t for some time. Organic traffic is down, ad costs are up, email is failing. Check this out.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Sprout Social

FEBRUARY 16, 2022

The next highest usage was Facebook at 68%. With such a dominating presence, of course we want to understand how the YouTube algorithm works. How does the YouTube algorithm work today? In 2021, YouTube gave more insight into its algorithm and how its recommendations system works. Do what works for you.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%.

Social Media 165

Social Media Traffic Media Advertising Agencies 165

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Hubspot

FEBRUARY 3, 2021

of contest shares are done on Facebook ? Additionally, Facebook has over 2.7 Today, let's review everything you need to know about running a Facebook giveaway. Then, we'll discuss how to get started with your own Facebook giveaway. Facebook Giveaway Rules. The rules on Facebook giveaways are pretty simple.

Facebook 101

Facebook Rules Barriers Tagging 101

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. And that’s what we’ve been working on. How do you connect those worlds?”

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Separate out direct traffic to see where your audience is coming from.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. They work so well because people can optin by simply clicking a button which makes the process very easy.

Traffic 78

Traffic API Click Rate SMS 78

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

Facebook 128

Facebook Advertisements Advertising Features 128

Salesforce Marketing Cloud

JUNE 30, 2022

If traffic is dropping from a top-quality lead source, we react quickly because of the expected downstream effect. Customer insight and interest is valuable, and social platforms like Facebook and LinkedIn generate revenue by offering targeted advertising that uses the customer data they’ve collected.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96