Was it something they saw on Twitter or Facebook a month ago, a newspaper ad, a drive-time radio spot, or a powerful recommendation from a friend? Have you ever tried to sell your products and services through networking at a trade show or local networking meeting? You keep showing up, showing up, showing up.

Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Mashable offers a great Beginner’s Guide to Facebook Insights here. Did you find them through an event or trade show? 'Do you know who your target market is? Website?

If B2B prospects are trying to find answers to their problems, your posts have a better chance of showing up if you are answering their questions. This is an easy way to share the thoughts of an industry influencer you met at a trade show, but keep it short. Know how images show up on Facebook and Google+.

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom.

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 6) 74% of all marketers say Facebook is important to their lead generation strategies.

It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. 'The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. Why B2B marketers must read this book on lead generation.

As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. What are the most important (and well-populated) trade shows for these products?

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. WPO Tactics for Panda and Penguin. Guest blogging.

Maybe they're social butterflies who roll over in the morning and fire up Facebook even before wiping the sleepers out of their eyes. Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. Listen. Learn.

Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software.

Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. Clicking on each domain will show you the pages on that domain that have backlinks. Similar to Google’s Webmaster Tools, Bing also can show you inbound links through Bing Webmaster Tools.

This person had been very unengaged in our conversation (checking their phone for email, texts, or Facebook) and you could tell they were not very interested in what I had to say. Their question (or statement) was “My project wants me to drive traffic to a booth at an industry trade show, so Twitter isn’t really going to have any value to me.”

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Survey your stakeholders. Are your customers, clients, referral sources on social media?

But we are coming closer to the point where competing with our competition on social media will be like competing websites, trade show booths or advertising. Will your Facebook page help you stand out against others? Do Slideshare and Instagram show off your thought leadership? What is the next platform? Maybe. Maybe not.

It offered Facebook fans who visited their booth at the Midwest Fly Fishing Show a free hat just for stopping by and mentioning that they were FB fans. Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. Do I just update what I have? Do I rename at the same time?

News & Notes

Facebook is the Internet. common question I receive in my classes and workshops is, “What will be the next Facebook?” A point I try to make is that the emotional switching cost to moving away from Facebook is enormously high. To this demographic, who either are, or soon will be, your customers, Facebook IS the Internet.

have more than 4,600 connections on LinkedIn, 4,500 followers on Twitter, almost 1,000 friends on Facebook, dozens of followers on SlideShare, Quora, and Pinterest. She’s a socially connected individual — she’s where her buyers are: on LinkedIn, on Twitter, on Facebook, Quora, Slideshare, Pinterest, and more.

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.

Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves. By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog.

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Last October, KoMarketing Associates  announced  the launch of research consultancy  Software Advice’s  B2B Demand Generation Benchmark Survey. Lowest Cost Per Lead Channels.

At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Can people reach it? Do you have capacity? Are you easy to find?

" And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. " Facebook, Twitter and LinkedIn that is. Blog it. Wrong!

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. The Winkelvoss twins, of Facebook fame, will be interviewed by a Forbes journalist in an unrehearsed, no-holds-barred session about their new social networking venture. New Media Expo (NMX AKA BlogWorld).

If you've ever tried to host one on Facebook, you know exactly what I'm talking about. Entrants' photos were then featured in a gallery on the GE Facebook Page , where users could vote. Running contests in social media can get pretty sticky. But when it comes to contests, Pinterest is a rule hater's dream network. Go ahead. Smart!

While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. Visit Pinterest.com and sign up using an email address or your Facebook or Twitter account. Show off your expertise and experience in your industry. Getting Started.

are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). How many conversions?

Facebook has 1 billion active users, according to Yahoo! Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You can't just have your mom and uncle Like every post you put up on Facebook. Poppycock. Finance. Or Quora?

Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). One way to add value to your followers is to create a public circle of industry journalists, bloggers, influencers or trade show attendees and share it. Circles. Sharing Circles.

Brand events like trade shows or product launches fall into this category, too. With over 2 million viewers per episode, "Bad Girls Club" is the Oxygen Network's top show. The show, a "social viewing party" with talent from the show, pulled comments and conversations from social networks into a hub.

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Facebook Promoted Posts. Facebook Advertisements. Facebook Ads are the ads that show up on the side of a news feed. SlideShare.

Get this :  Each whitepaper has produced the same number of leads, if not more, as a trade show, but at less than 10% of the investment. Here, Manor once again turns to trade publications that send an email to targeted subscribers inviting them to check out the whitepaper. lesson on pacing yourself. Step #2: Gather ideas.

lot of digital integration efforts center on linking up different channels, e.g., creating an online presence to get more value out of your trade shows or linking online communities to your website. Showing support from trustworthy third parties, such as customers, end users or industry experts is critical here.

John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. Schaber is an active member of social media communities including LinkedIn , Twitter , and Facebook, and his blog The Lonely Marketer continues to attract large numbers of subscribers. The future of profit is purpose. ”. billion.

And I’m not talking about Facebook. The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Like it or not, social media is here to stay. The answer, in short, is that you have to.

And I’m not talking about Facebook. The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Like it or not, social media is here to stay. The answer, in short, is that you have to.

And I’m not talking about Facebook. The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. Like it or not, social media is here to stay. The answer, in short, is that you have to.

For example, if you have a Facebook page, customers can interact and leave comments on your page, which you and your business can reply to. Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be.

click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Vendors. Investors.

When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. Facebook has revealed that on average, only 17% of your fans ever see your posts, and only 1-2% ever actually visit your page.

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” Facebook. And their competition.

Show websites. Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world. To better assist journalists with their stories, invite reporters or editors to an online web interview to discuss issues, show products, present information and data. General features –.

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Awards Show/Gala. Fashion Shows. Trade Show.

More importantly, you’ll  be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well. What are College Students to Do? The Modern Marketer. Good luck!

Check out her LinkedIn connections, Twitter followers, and FaceBook friends. What trade shows does she attend? Fred the marketing consulting is meeting with his client Tom. Tom, I’m looking for more clients ,” Fred says “ Do you know anyone who could use my services.”. Tom is flummoxed. Well, er, ah…., Fred made a vague request.

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Try incorporating animated GIFs on your website and landing pages (as we've done with the GIF to the right to show off pages of one of our marketing analytics ebooks ) to enhance your content and stimulate your visitors. If you have users who are tweeting positively about your company, you should be showing it off on your website.

You say yes because you have a bunch of duplicates in your trade show list. You really ought to because you just know that sales repacked it after the last show with the help of a five iron and it just won’t be pretty. Awesome Ideas Random Rants corporate overlords HR summer students trade shows trinkets

Of course, a Facebook fan page. know, I know, the same one that prints brochures for the trade show and buys ads on billboards. If your agency is listing off the same tired tactics for you that they list for everyone else, show them the door. Photo credit: Wikipedia. You’ve probably seen them coming. And LinkedIn.

The first few chapters tackle some basics, while Part II is a tactical guide to ebooks, webinars, blogs, LinkedIn, Twitter, Facebook (yes, the Big F) and email. almost blew past the chapter on Facebook. don’t have to be dull at parties anymore; I can be dull on Facebook. I really, really, really didn’t want to like this book.

Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline. In fact, the opposite seems to be true.

Recent research shows that only 37% of the Inc. Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. Facebook changes its layout with annoying frequency. blog provides content for Facebook postings.

Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. That is until it is shaken down into something useful. But how do we do that?” Sales 2.0

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Like I mentioned, YouTube videos show up in organic search engine results.

They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? Check out fan pages on Facebook. Can you really market a business without a lot of money? Many small companies and startups are afflicted with a serious problem – they have little spare cash.

Instead of SAYING these things, I wanted to SHOW you. When he received the book, he made this Facebook post (along with six photos of the book): Twitter was essential to cutting through the chaos at SXSW. If you’re like me, you probably hated Twitter when you first tried it. way to help students?  Solve tech problems?

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

7) Add an email signup call-to-action as a custom tab on your Facebook page. Then feature that tab in the Views and Apps section of your new Facebook page design. 9) Collect email addresses at offline events like trade shows , and import them into your database. 25 Ways to Grow Your Email Marketing List.

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device.

Adding a few bars of fancy, fair trade chocolate brought additional attention to their booth and their products. The customer has a fun memento of the show plus a picture of what they will look like in the garments if they buy the patterns. But one booth took this idea one step further and showed the actual patterns on an iPad.

Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now. Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift. The “tips” booklet. Tip booklets were extremely popular.

This week I attended DemandCon in San Francisco and saw several examples of B2B companies using humor very effectively in campaigns, videos and trade show booths. He appeared in their booth at shows, in their You Tube video series GeekTV but then he got a Flicker Account and his popularity grew. Lighten up already!

For example, an M&M marketer could post a series of photos on Facebook of other M&M's reacting to the new M&M, and ask users to write a caption that matches the photo. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. With some inbound wisdom of course! Great! HubSpot.

With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. Use your imagination. Repurpose. 

Using the free tool, WiseStamp , you can create a dynamic email signature that includes an RSS feed, which shows the title of your most recent blog article and automatically updates as new articles get published. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc.,

Share on Facebook!' Follow Us on Twitter/Facebook/LinkedIn/Google+!') Make sure you're promoting the new offer through your social channels by posting updates with links to the ebook's landing page to Facebook, Twitter, LinkedIn, and Google+. Don't keep your marketing contained in individual silos -- integrate it! Tweet This!'

That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. smb2b Chapter 13 – Making Trade Shows Social. Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives.

On Custom Facebook Tabs: On Facebook, create custom page tabs to highlight or feature your best offers, or consider using a welcome app like HubSpot's to promote an offer and generate leads right within Facebook! Offers are the heart and soul of lead generation. And it needs to be good. That's where promotion comes in.

But when you work so hard putting it all together, don’t you want to show it off? Give those customers incentive to visit or make a purchase, and soon you’ll have them signed up for your newsletters, reading your blog posts, and actively participating on your Facebook wall – ideally.  It’s the little things in life.

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends. link] ).

In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. As more B2B companies show success with these methods, these auction style bids will get more expensive.

Google+ is an important part of this growth, but leveraging the large number of connections on Facebook and LinkedIn is key as well. Before we publish our 2012 B2B Social Media Predictions, we wanted to review of predictions for 2011 , and see how the year turned out for B2B marketers and their adoption for social media. It did not in 2011.

The Final Product: Should I put a Facebook Share or a Facebook "Like" on a page? Event Summary Blog Posts - One of the best things to do after attending a trade show is to write a summary post of everything you learned and mention people that you chatted with. Yes, you read that first sentence correctly. This is HUGE!

When we don’t see enough people “show up,” we start to pay people to show up. We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic.

They cannot buy booths at trade shows. Where do they look for answers – friends, social networks, Google, Trade Associations? Check out fan pages on Facebook. You can connect with Jeff via Twitter , Facebook , LinkedIn , YouTube , his website , by phone at (516) 495-9350 or via email at jeff.ogden at findnewcustomers.com.

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing trade show

Trade shows are hotspots of B2B ideas and potential contacts. Speaking at conferences helps market you as an industry expert , but studies show people retain less than 25 percent of what they hear within 48 hours. Telling people about your product or service is one thing, but showing them is another. You bet! Go big.

8) The number of marketers who say Facebook is “critical” or "important” to their business has increased 83% in the last 2 years. 10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. 14) 48% of companies have acquired a customer through Facebook. Tweet This Stat! ).

You know exactly how many visitors, leads, and customers you got from Facebook. Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. Your Facebook feed is more about work than friends. You have multiple monitors to monitor Twitter and Facebook as you work. Tweet this! ). Tweet this! ).

But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Think about your last trade show or live seminar. Facebook – The team embedded the Salesforce Live! Conclusion.

Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn. Encourage Facebook Likes Via Text Message. Photo: Flickr.

Yet another will swear by virtual events and virtual trade shows. Social Media Marketing While Facebook is the largest player in the social media world, sizable social networks for business have also proven to generate quality leads. Looking for ways for marketing to show ROI? Time to Lead. Campaign Objectives.

Let’s share our experiences: Sales development, marketing, CRM, productivity and trade performance, team management and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. Sales Playbook!

The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. Business association events, industry trade shows, conferences and seminars should also be considered social media. But it’s also about listening, learning and helpful thought leadership. Wednesday, Oct.

By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. There is no better way to capture the activity.

Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. While sometimes it’s easy to procrastinate getting some marketing activities done, there is no negotiating when a trade show takes place.  Facebook. At least in Europe. And there’s no doubt that virtual events are gaining traction.

Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.

ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” Facebook. by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. But it doesn’t have to be that way. They like each other. m CMO of Eloqua.

Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The LinkedIn mobile app is best used when you’re at a trade show or an event where you’re making one-on-one contacts, and it's best used on the iPhone. Are you effectively leveraging LinkedIn's lead generation potential?

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. Get into the twenty-first century and get on Facebook!

The successful companies will be customer-obsessed, like Facebook, Best Buy, Apple, and Amazon.com. You take cash from your outbound based marketing (print ads, television ads, cold calling and trade shows) and spend it on inbound marketing (blogs, eBooks, white papers, videos, educational content) that create real connections.

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. This content can really extend your reach at a trade show to those who didn’t attend! Tweet.

Tweet In the old days, monitoring the media meant you’d read various print and trade publications (which usually were a finite number) and get to know reporters and editors. You met these people at trade shows or they’d come to your facility if they were in the area. You had cocktails together and got to know each other.

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. m not saying that B2B companies shouldn’t be on Facebook.

That way when your prospects do research on Google, Facebook, Twitter, LinkedIn, or elsewhere in the blogosphere, they find you. The Executives' Guide to Building a Lead Generation Engine Looking for ways for marketing to show ROI? The same is true for attracting new customers. Law #1: Get Found by Potential Customers. Law 3: Analyze.

Although you may have seen us decry the classic trade show (we believe there is much to be improved there), we do think there is a lot of value in face-to-face gatherings. Launch Facebook 'Like' Promotions. Got a Facebook Page ? Luckily, all the inbound marketing tools we use are great for event promotion. Get creative!

Attending trade shows and industry conferences. Connecting via LinkedIn, Facebook, and other social media. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). Why should you eat your peas (networking) when there is so much steak around (client work)?

This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Tools to Help You Manage Twitter, Facebook, and Other Platforms. That’s great! Where are you in this process? Good news.

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.