• ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Facebook, Trade] Menu-Planning Your Marketing Mix
    In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. There are direct customer engagements to consider, like conferences and trade shows, meet-ups, phone calls and presentations. Now is the time to get cooking and to enjoy the show.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Facebook, Trade] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    Brand adoption exceeding that of Facebook and Twitter. Gil cited General Electric’s Snapchat strategy, which he called “fun and creative,” showing a screenshot of one of GE’s Snap Stories flying a drone into a volcano. Gil recommended: Industry events and trade shows, using geofilters. Most fails.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Facebook, Trade] 4 Reasons Why You Can’t Miss Marketing Nation Online
    Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. And the coup de gras: keynotes from Visa and Facebook. Unfortunately, this all comes at cost–both in time and money. Well, there is! Take a gander at some of the best reasons to attend: 1.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Facebook, Trade] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). Trade shows / conferences. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --. 6. Are you doing direct mailers, conferences, trade shows, industry events, or field marketing?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook, Trade] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies. The tables below show some interesting differences in marketing strategies favored by high-growth versus no-growth firms.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Facebook, Trade] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Events and trade shows. Advertising on Facebook.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Facebook, Trade] 12 inspiring social media monitoring case studies
    This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Within the week, 16 and 17 year-olds were given access to the app, showing the business value of quick responsiveness to customer feedback. Social Media Examiner ).
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Facebook, Trade] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. 2. Ask them to send the videos to you and post them to your Facebook page. Include an email opt-in on your Facebook page.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Facebook, Trade] From Scratch: Four (Free) List Building Strategies
    Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). And for measuring and driving social influence for interactions with television shows or music groups, Tellagence is a strong platform.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Facebook, Trade] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales lead acquisition devices at trade shows and conferences. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. PR Agency.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Facebook, Trade] Content Marketing’s Role at Trade Shows
    The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Email campaign.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Facebook, Trade] Content Marketing’s Role at Trade Shows
    The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Email campaign.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Facebook, Trade] 20 Handy B2B Lead Generation Resources
    It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Facebook, Trade] 20 Handy B2B Lead Generation Resources
    It’s the digital equivalent of rubbing elbows with CEOs, CFOs, COOs, and every other company member that you wouldn’t typically find on Facebook. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox. Hubspot.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Facebook, Trade] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Trade Shows. Whether it’s an international trade show or an executive-level webinar, the two way channel of interaction between customers, prospects and your company is invaluable.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Facebook, Trade] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Trade Shows. Whether it’s an international trade show or an executive-level webinar, the two way channel of interaction between customers, prospects and your company is invaluable.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Facebook, Trade] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    So in 2015, Intuit developed two assets to address this need: Quickbooks Connect, the company’s trade show, and Own It , an online learning and sharing platform that lets small business employees communicate with each other. Our first thought was: W ow, there are a lot of content marketing awards. Army for Cryptaris Mission.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Facebook, Trade] From Zero to Success: Building an Email List From Scratch
    You can also collect emails when you participate in community events, expos, trade shows, or anywhere else your brand comes in contact with customers in the real world. You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. Why email marketing? Start for Free. Tax account?
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Facebook, Trade] Geofencing? And other ways to target ads to trade show attendees without being there.
    Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Facebook Interest ads.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Facebook, Trade] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Trade shows used to be an important way for engineers to get information; they’re not so important anymore for engineers. That content then is going into LinkedIn, Twitter and Facebook. Editor’s note: Richard M. Hoffman founded the R.M. This transcript of their conversation has been edited for length. We’d follow-up. Hoffman.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Facebook, Trade] 33 Thought-Provoking B2B Social Media and Marketing Stats
    Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook, Trade] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    21) At trade shows, collect business cards and (with permission) scan them for addresses. 43) Online tool Rafflecopter runs Facebook giveaways that automatically glean email addresses from participants, starting at $13/month. 10) Ask customers for new subscribers’ names in exchange for a discount. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook, Trade] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    21) At trade shows, collect business cards and (with permission) scan them for addresses. 43) Online tool Rafflecopter runs Facebook giveaways that automatically glean email addresses from participants, starting at $13/month. 10) Ask customers for new subscribers’ names in exchange for a discount. 34) Conducting a survey?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Facebook, Trade] What Were The Most Effective B2B Marketing Tactics of 2015?
    The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” Here is what they had to say about their most effective B2B marketing tactics over the past year.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Facebook, Trade] Why Your Company Should Hire an Inbound Marketing Agency
    In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Facebook, Trade] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    These twelve statistics on paid search agency clients show how these marketers approach their strategy, how they allocate their budget, which channels they focus on, how they use marketing attribution, whether they’re aligned with their sales team, and lots of other insightful info. Read on, it only gets better. 1. Annual Company Revenue.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Facebook, Trade] Earned Media: What It Is & Why You Want More of It
    This is what most of us consider traditional media: typically TV and radio, print ads, direct mail, and trade shows. The digital era brought a brave new world of options and ways to spend:  search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. Paid media. Owned media.
  • SALES ENGINE  |  FRIDAY, OCTOBER 9, 2015
    [Facebook, Trade] Demand more from today’s B2B marketer
    When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. Not that there isn’t branding and awareness value in these projects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Facebook, Trade] A solution to the content marketing measurement puzzle
    more likely analogy is the success you might be having at a networking event or trade show. You have to show up a lot before people begin to recognize you, know you, trust you and eventually buy something. The research shows it probably isn’t going to happen, so let’s table that idea, OK? Advertising works.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook, Trade] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Trade shows, job fairs, networking events and even personal social events are all potential sources to help grow their lists. We’ve touched on a couple of different ways to include links and forms within social media platforms like Facebook and Twitter, but let’s talk about it here in a more general capacity. Purchasing Lists.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Facebook, Trade] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram. Check out the complete infographic for more ideas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Facebook, Trade] Why this is the most difficult (and fun!) time to be in marketing
    Executing a marketing strategy might involve advertising on a TV network (if you had a big budget), or taking out ads in a local newspaper or radio show. Throw in a little PR and a trade show and you called it a day. Today, without boosting or other Facebook financial alchemy, the organic reach for most companies is near zero.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Facebook, Trade] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased).
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Facebook, Trade] Healthcare Digital Marketing Industry Update – July
    These show up on your screen whilst broadcasting making it easy to answer and interact. Trade shows, behind the scenes webinars, speaking events, customer interviews, etc. Update 3: New Facebook Metric – Time Spent on Post. Once a month, Fathom Health provides our clients with the latest digital marketing industry news.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Facebook, Trade] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads. You can apply this same concept to an upcoming sale, a charity event, a customer appreciation event or an appearance at a local trade show. Save time.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Facebook, Trade] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. Conferences and Trade Shows. If your firm has not had the opportunity to have speakers at a large event, it can still be worthwhile to attend conferences and trade shows where your target audience will be attending as well.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook, Trade] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. I've written my share of blog posts about content marketing.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Facebook, Trade] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Beacons: These are Bluetooth-enabled low-frequency radio signals that are emitted by small devices that can be deployed in any location—think store aisles, trade show booths, marketing events and more. Location Marketing Solutions. Beacons Can Benefit Numerous Industries. Retail: Companies with physical store locations, kiosks, etc.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Facebook, Trade] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. I’m often asked, “Should I use an inbound or an outbound strategy?” What kind of question is that?” . ” . Good luck!
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Facebook, Trade] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website. It may seem hard to track an offline campaign -- how are you supposed to know how many people came to your trade show booth? That way whenever anyone visits your site, it will be attributed to the trade show.
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Facebook, Trade] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. That includes video, infographics, images, PDFs, and more. Part one sets up the context and key points of alternative SEO. Prospects. Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Facebook, Trade] 33 Inspiring B2B digital marketing case studies
    has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. million.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Facebook, Trade] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). If you publish an in-depth article, consider translating it into a presentation for an conference, trade show, networking meeting, or other industry event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Facebook, Trade] Is there a place for social media in a boring business?
    In a study of organic Facebook reach conducted by AgoraPulse, the company found that across 8,000 companies, there was definitely a pecking order of conversationability. Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. It shows you “don’t get it.”
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Facebook, Trade] 9 Ways to Generate Leads with Mobile Marketing
    Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. Learn about the rules of engagement on Facebook with this toolkit. 3. Mobile is huge. We get it. Don’t stop there.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Facebook, Trade] 10 DIY Ways to Get More Visits to Your Website
    Facebook ads. However, one of the easiest ways to bump your website visits is through Facebook ads. When you set up an ad, Facebook asks you to pick an advertising goal. When you’re selling a service, you want to show your authority in the niche. Is your business exhibiting at a local trade show?
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook, Trade] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Perhaps some people don’t want to show any biases that might deter any potential leads. If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. This is an easy— and most importantly— free way to show a human side to your audience. Well, at the most basic level, they’re all human. often.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Facebook, Trade] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there. ” Facebook has updated its Page Terms so you can run a contest on your business page, but we still suggest that you use a third party app to make life easier. In 2012, 3.3 Pippity. PadiAct.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Facebook, Trade] 75 Email Newsletter Content Topics You Can Use ASAP
    adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook? request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc. Wouldn’t it be nice if you had a relationship with every one of your subscribers?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Facebook, Trade] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Create a tab on your business Facebook page and include an email sign up form.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook, Trade] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Facebook Statistics.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Facebook, Trade] How to Optimize Events with Social Media [Infographic]
    Find event pages on Facebook or Google Plus and join in conversations. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Guest post by Dave Landry. Nothing promotes event marketing as well as social media. Blogs. LinkedIn. Twitter.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Facebook, Trade] 8 Dos and Don’ts of Networking Follow up
    There are networking opportunities everywhere and whether it’s at a trade show , conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet! ” DON’T : Send a LinkedIn invite to every business card you collect.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Facebook, Trade] The Top 10 Benefits of Using Social Media Marketing for Business
    Make no mistake, traditional networking through trade shows, conferences, and other events is still important. Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Does this sound like your firm? If so, you’re not alone. Social Media
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Facebook, Trade] This Week in Content Marketing: Content Marketing Predictions for 2015
    In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. We wrap up the show with a #ThisOldMarketing example from Tealium’s clever book series. This week’s show. Content Marketing in the News.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Facebook, Trade] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Easy (and Affordable) Ways to Show Customer Appreciation. Facebook or Twitter – Which is Better for Your Small Business? Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. Definitive Guide to using Facebook Insights for Your Business. Easy Ways to Blog in Less Time. 7 Key Steps to Facebook Growth.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook, Trade] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    Are we really paying people to Tweet and play on Facebook?’. Do we really need another $30,000 trade show? The transition to a new year can be a perilous time for B2B marketing organizations. Why don’t we cut the marketing budget by 20 percent?”. The sales team thinks it can out-market the marketing team. No problem.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Facebook, Trade] The Never-Ending Cycle: Content Informs Data Informs Content
    If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. For example, an offer made on Facebook may receive much less play than the same offer delivered via email. The most effective content is informed by strong data. The most effective data is driven by great content.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Facebook, Trade] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook, Trade] Unique Ways to Build Your Email List
    You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. So far, so good. Don’t know how to create one? ” post.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Facebook, Trade] 23 Terrific Email Marketing Guides
    Frequent best-of honoree Laura Click  serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Facebook, Trade] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Facebook, Trade] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. There are also private networks run by trade associations, professional organizations and the like. Not so much. So what changed my mind? Social Media
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Facebook, Trade] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. An online catalog, in essence. wonder.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Facebook, Trade] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. An online catalog, in essence. wonder.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook, Trade] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Offering free stuff for Liking your page is a plea for quantity, not quality, of Facebook Likes.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Facebook, Trade] 7 Quick Ways to Curate Industry Content for Your Blog
    Click “Add” to add feed to your curated dashboard. 2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. Digg: Search URL to add content. Blogging
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Facebook, Trade] A Social Media Strategy for B2B Marketers
    Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Then, use Facebook to bring out the human side of your company. LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Facebook, Trade] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Email Marketing. How so? Website Development. Mobile Marketing.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Facebook, Trade] The Critical Ingredients Of Effective Demand Generation
    Marketing must be more than trade shows, logo colors and full-page ads. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. Use strong simple statements.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Facebook, Trade] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. Facebook Page – By incorporating a tab on your business Facebook profile with a subscribe CTA folks can sign up for your email list right from Facebook. There you have it.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Facebook, Trade] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. Facebook accounts have been created by 85% of Internet users. Facebook (73%). Twitter (40%).
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Facebook, Trade] iBeacon: The Future of Content Marketing?
    Whether you host your own events and want to deliver the very best experience to delegates or you’re an exhibitor at a big trade show and want to gain real stand-out, iBeacon could help you do just that. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Take events.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook, Trade] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Facebook, Trade] Lead Nurturing For Professional Services
    Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). It’s fine to show that there is a range of topics that your firm has expertise in.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Facebook, Trade] 4 Winning Tactics to Put in Your Marketing Plan
    When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Happy New Year! SEO Is dead.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Trade] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley  does here, with a nicely done video involving Cisco networking gear, and beer. So it is with Content Marketing Week. How I.T. by Industry Market Trends.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook, Trade] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Facebook, Trade] 12 Simple Ways to Build Links Through Events
    After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. So instead, here are 12 simple ways to build links through events: Pre-Show. 1. Headed to a show? Registration. Probably not.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Facebook, Trade] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include advertising, direct mail, trade shows, news releases, cold calling, etc. Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Facebook, Trade] Who Is Responsible For Demand Generation? Marketing or Sales
    We are more than the people blowing up balloons at trade shows. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing exists to drive business outcomes. Effective Marketing drives demand. Marketing or Sales? neither!
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Facebook, Trade] Is Your Social Media Strategy Dynamic?
    For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. And Facebook still leans young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. 189 million of Facebook’s users are “mobile only”. 25% of Facebook users don’t bother with privacy settings. See if Ms.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Facebook, Trade] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. Facebook (48%). The outbound approach is too assertive.
  • INTEGRATED B2B  |  MONDAY, NOVEMBER 18, 2013
    [Facebook, Trade] Best practices for using social media at a trade show
    With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Trade] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Forbes ). 8.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Trade] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Forbes ). 8.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Facebook, Trade] B2B Link Building: Identifying Low-Hanging Fruit
    Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. Link apples just waiting to be picked! Don’t be a call-center. Track Brand Mentions.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Facebook, Trade] 35 Simple Blog Topics For You To Choose From
    Recap of a debate/talk show someone you know has been a part of. 9. Some insight regarding a conference or trade show you attended. For example: things one should never do on Facebook. Slide presentation: Here is a chance to share your knowledge and show off your creative side at the same time! Review posts. 1.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook, Trade] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Facebook, Trade] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Facebook, Trade] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook, Trade] How the Right Social Media Dashboard Can Increase Your Social Productivity
    He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. How to Identify Them Five Reasons Your Facebook Giveaways Should Not Run on Business Pages. Social Media Apps Business Facebook MarketMeSuite Online Communities Productivity Social Media Marketing Social network Twitte
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Facebook, Trade] Steps to a Successful Integrated Marketing Strategy
    The research clearly shows that firms that base their decisions on solid research grow faster and are more profitable. This doesn’t mean that you need to be in every issue of every trade publication, exhibit at every trade show and attend every networking event. On Twitter or Facebook? Devil in the Details.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 20, 2013
    [Facebook, Trade] Business Conferences Not to Miss in 2014
    Whether you’re networking, or putting your biz out there in a trade show booth, getting a head start is ideal. What you learn about at SMX : Blogging, social media advertising, Facebook, Google+, Twitter, and social community management and social tools. Drea mforce. November 18-21, 2013. San Francisco, CA. Las Vegas, CA.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook, Trade] What Is The Future Of Content Marketing?
    The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. My friend Todd Wheatland (@ ToddWheatland ) did a great job presenting on this at the show. The collection of speakers.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook, Trade] Five Marketing Metrics that are Definitely NOT “Worthless”
    ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). This isn’t to say that Facebook should be a central part of every company’s social strategy. But like any good thing, data simplification can be overdone.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook, Trade] Five Marketing Metrics that are Definitely NOT “Worthless”
    ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). This isn’t to say that Facebook should be a central part of every company’s social strategy. But like any good thing, data simplification can be overdone.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Trade] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    They created a demo mobile app customized with my company’s name and logo and posted it on their Facebook page to show what they can do for others in the same industry. Instead of hosting half hour demos at your trade show booth, keep it snappy. Concluding the Back-to-School B2B Primer—Part Four. That’s not true anymore.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Facebook, Trade] Are You Counting Your Marketing Calories?
    Paying a construction crew to build your two-storey house of mirrors trade show booth. Making your summer student spray the key messages all over Twitter, Pinterest, Facebook and LinkedIn. I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Facebook, Trade] Lead Generation Effectiveness – What Works and What Doesn’t?
    Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. But as the chart shows, relying on social in B2B is not a great strategy. Facebook is so-so and Twitter is okay, but Pinterest is a dud in B2B. The answer to this question can be found in the chart below.
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