• THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Facebook, Trade] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook, Trade] Unique Ways to Build Your Email List
    You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. So far, so good. Don’t know how to create one? ” post.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Facebook, Trade] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day.  . •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Facebook, Trade] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? You simply cannot optimize conversions and ROI from Google paid search without it.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Facebook, Trade] Got a Trade Show Coming Up? How to Use Instagram While You're There
    'Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Facebook, Trade] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. There are also private networks run by trade associations, professional organizations and the like. Not so much. So what changed my mind? Social Media
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Facebook, Trade] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    'The SIGMA Team is looking forward to the Professional Insurance Marketing Association (PiMA) Mid-Year Meeting & Trade Show from July 17-20 in Napa, California. Look for photos and videos from the panel discussion, and the rest of the event on Facebook. How You Can Get Involved. Affinity Marketing
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Facebook, Trade] 7 Sales Stats That Will Change How You Sell
    LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. But not every habit is a good one. The Second Best Times is 8-10am.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Facebook, Trade] 7 Sales Stats That Will Change How You Sell
    LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. But not every habit is a good one. The Second Best Times is 8-10am.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Facebook, Trade] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. An online catalog, in essence. wonder.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 26, 2014
    [Facebook, Trade] Photo Worthy: 6 Steps to Build Your Photo Content
    That includes: Trade shows, customer events, employee events, seminars, etc. For example, for last year’s Sonnhalter Tool Drive, we took 50 photos and a couple of videos and only used 13 of them in our Facebook album from the event. For events and trade shows, don’t limit your photos to just the pre-event set up.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook, Trade] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Offering free stuff for Liking your page is a plea for quantity, not quality, of Facebook Likes.
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Facebook, Trade] Marketing Engines vs. Marketing Campaigns
    Campaigns by this definition include many long-accepted, mainstream marketing tactics like trade show exhibits, meetups, direct mail, and so on. However, campaigns also include many of the more modern digital marketing tactics, too, like webinars, Twitter chats, direct response e-mail campaigns, and Facebook sweepstakes promotions.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Facebook, Trade] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. So it''s important that we read blogs from LinkedIn, Facebook, Twitter, etc. 1) Use Reader Services.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Facebook, Trade] A Social Media Strategy for B2B Marketers
    Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Then, use Facebook to bring out the human side of your company. LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Facebook, Trade] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Email Marketing. How so? Website Development. Mobile Marketing.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Facebook, Trade] The Critical Ingredients Of Effective Demand Generation
    Marketing must be more than trade shows, logo colors and full-page ads. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Demand Generation is one of the most critical components of B2B Marketing. Be patient ! Conclusion.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Facebook, Trade] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. Facebook Page – By incorporating a tab on your business Facebook profile with a subscribe CTA folks can sign up for your email list right from Facebook. There you have it.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Facebook, Trade] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. Facebook accounts have been created by 85% of Internet users. Facebook (73%). Twitter (40%).
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Facebook, Trade] iBeacon: The Future of Content Marketing?
    Whether you host your own events and want to deliver the very best experience to delegates or you’re an exhibitor at a big trade show and want to gain real stand-out, iBeacon could help you do just that. 'Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Take events.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook, Trade] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Facebook, Trade] Measuring the ROI of Trade Show Event Marketing
    To determine the number of email connections resulting from an event or trade show, companies often use a specific email address to send and receive touches. Distribute the same email address that sent out the messages to attendees at the show to separate event-driven responses from other communications.”. Why Events Matter.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Facebook, Trade] 101 Reasons Why Social Matters to Your Brand
    Social media generates nearly double the marketing leads of trade shows, telemarketing, daily mail or PPC. Facebook. Source: Facebook ). 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+ (79%). 189 million Facebook users are “mobile only.” Source: Inside Facebook ).
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Facebook, Trade] Lead Nurturing For Professional Services
    Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). It’s fine to show that there is a range of topics that your firm has expertise in.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Facebook, Trade] 4 Winning Tactics to Put in Your Marketing Plan
    When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. 'Happy New Year! SEO Is dead.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Facebook, Trade] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley  does here, with a nicely done video involving Cisco networking gear, and beer. So it is with Content Marketing Week. How I.T. by Industry Market Trends.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook, Trade] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Facebook, Trade] 12 Simple Ways to Build Links Through Events
    'After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. So instead, here are 12 simple ways to build links through events: Pre-Show. Headed to a show? Registration. Probably not.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Facebook, Trade] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include advertising, direct mail, trade shows, news releases, cold calling, etc. Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. Jay Baer.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Facebook, Trade] Who Is Responsible For Demand Generation? Marketing or Sales
    We are more than the people blowing up balloons at trade shows. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing exists to drive business outcomes. Effective Marketing drives demand. Marketing or Sales? neither!
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Facebook, Trade] Is Your Social Media Strategy Dynamic?
    For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. And Facebook still leans young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. 189 million of Facebook’s users are “mobile only”. 25% of Facebook users don’t bother with privacy settings. See if Ms.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Facebook, Trade] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. Facebook (48%). The outbound approach is too assertive.
  • INTEGRATED B2B  |  MONDAY, NOVEMBER 18, 2013
    [Facebook, Trade] Best practices for using social media at a trade show
    'With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Trade] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Facebook will account for 13% of worldwide mobile ad revenue in 2013.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Trade] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Facebook will account for 13% of worldwide mobile ad revenue in 2013.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 4, 2013
    [Facebook, Trade] A Spicy Role in $500 Billion of IT Sales
    'Not your father’s trade show. The kitsch was not the usual “at the edges” trade show goofiness, but an essential part of SpiceWorks’ competitive edge. One attendee called it “Facebook for Techies.” Show Me the Money. Community Uber Alles. Stick It to the Man. she replied.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Facebook, Trade] B2B Link Building: Identifying Low-Hanging Fruit
    Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. 'Link apples just waiting to be picked! Don’t be a call-center. Track Brand Mentions.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Facebook, Trade] 35 Simple Blog Topics For You To Choose From
    Recap of a debate/talk show someone you know has been a part of. Some insight regarding a conference or trade show you attended. For example: things one should never do on Facebook. Slide presentation: Here is a chance to share your knowledge and show off your creative side at the same time! We have all been there.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook, Trade] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. On Twitter or Facebook?
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Facebook, Trade] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Facebook, Trade] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Facebook, Trade] LinkedIn Sponsored Updates: A Beginner’s Guide
    She recently used LinkedIn to sponsor a post promoting a trade show that features a biotech client of inSegment. The Sponsored Update also included a bar graph showing customer response rates to targeting and personalization. An example of a LinkedIn Sponsored Update by Intuit. percent. Content Is the Catalyst for Success.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook, Trade] How the Right Social Media Dashboard Can Increase Your Social Productivity
    He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. How to Identify Them Five Reasons Your Facebook Giveaways Should Not Run on Business Pages. Social Media Apps Business Facebook MarketMeSuite Online Communities Productivity Social Media Marketing Social network Twitte
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Facebook, Trade] Steps to a Successful Integrated Marketing Strategy
    The research clearly shows that firms that base their decisions on solid research grow faster and are more profitable. This doesn’t mean that you need to be in every issue of every trade publication, exhibit at every trade show and attend every networking event. On Twitter or Facebook? Devil in the Details.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 20, 2013
    [Facebook, Trade] Business Conferences Not to Miss in 2014
    Whether you’re networking, or putting your biz out there in a trade show booth, getting a head start is ideal. What you learn about at SMX : Blogging, social media advertising, Facebook, Google+, Twitter, and social community management and social tools. Drea mforce. November 18-21, 2013. San Francisco, CA. Las Vegas, CA.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook, Trade] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook, Trade] What Is The Future Of Content Marketing?
    The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. My friend Todd Wheatland (@ ToddWheatland ) did a great job presenting on this at the show. The collection of speakers.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook, Trade] Five Marketing Metrics that are Definitely NOT “Worthless”
    ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). This isn’t to say that Facebook should be a central part of every company’s social strategy. But like any good thing, data simplification can be overdone.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook, Trade] Five Marketing Metrics that are Definitely NOT “Worthless”
    ” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). This isn’t to say that Facebook should be a central part of every company’s social strategy. But like any good thing, data simplification can be overdone.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Trade] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    You wouldn’t choose a color or theme that doesn’t suit your company when participating in an in-person trade show, so the same standards should apply when planning a virtual event. Two posts a week on Facebook and Google. We particularly find value in hosting them ourselves. Why Virtual Events? 3,126 attendees.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Trade] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    You wouldn’t choose a color or theme that doesn’t suit your company when participating in an in-person trade show, so the same standards should apply when planning a virtual event. Two posts a week on Facebook and Google. We particularly find value in hosting them ourselves. Why Virtual Events? 3,126 attendees.
  • LEADERSHIP  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Trade] 10 Event Marketing Tips to Accelerate B2B Lead Generation
    They created a demo mobile app customized with my company’s name and logo and posted it on their Facebook page to show what they can do for others in the same industry. Instead of hosting half hour demos at your trade show booth, keep it snappy. 'Concluding the Back-to-School B2B Primer—Part Four. That’s not true anymore.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 22, 2013
    [Facebook, Trade] Are You Counting Your Marketing Calories?
    Paying a construction crew to build your two-storey house of mirrors trade show booth. Making your summer student spray the key messages all over Twitter, Pinterest, Facebook and LinkedIn. 'I met my friend Jeff for lunch recently and it went like this: Jeff: Notice anything different about me? Jeff: I mean do I look thinner?
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Facebook, Trade] A Marketing Plan for Any Business
    Events (trade shows, conferences, etc.). You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. Marketing Plan Outline: Purpose of the Marketing Plan.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Facebook, Trade] Lead Generation Effectiveness – What Works and What Doesn’t?
    I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. But as the chart shows, relying on social in B2B is not a great strategy. Facebook is so-so and Twitter is okay, but Pinterest is a dud in B2B. The answer to this question can be found in the chart below. How can you use this chart?
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Facebook, Trade] B2B Content Marketing: How To Get Your Prospects To Love You
    ad size, commercial length, trade show booth size, etc.). As the graphic below shows, content can play a strategic role in moving prospects along the buying stages. Essentially, you want to distribute content that shows you have a clear understanding of and expertise related to your industry. And lonely. Be Consistent.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 30, 2013
    [Facebook, Trade] Three content marketing lessons from B2Cs
    Traditionally, a B2B marketing process was primarily outbound – spend big money on trade shows, huge banners, advertisements etc. And, the results of taking the customer into account when executing marketing campaigns show its effect on the bottom line. Well, nothing new here, right? So how do you plan to get it?
  • FOLLOW THE LEAD  |  TUESDAY, JULY 30, 2013
    [Facebook, Trade] Three content marketing lessons from B2Cs
    Traditionally, a B2B marketing process was primarily outbound – spend big money on trade shows, huge banners, advertisements etc. And, the results of taking the customer into account when executing marketing campaigns show its effect on the bottom line. Well, nothing new here, right? So how do you plan to get it?
  • FOLLOW THE LEAD  |  TUESDAY, JULY 30, 2013
    [Facebook, Trade] Three content marketing lessons from B2Cs
    Traditionally, a B2B marketing process was primarily outbound – spend big money on trade shows, huge banners, advertisements etc. And, the results of taking the customer into account when executing marketing campaigns show its effect on the bottom line. Well, nothing new here, right? So how do you plan to get it?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Facebook, Trade] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Marketing Tips Social Marketing facebook google Instagram linkedin pinterest social marketing social media tumblr twitter Vine
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Facebook, Trade] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    LinkedIn, Facebook, and Google+ Groups. Websites and social media profiles associated with conferences, trade shows, and industry-specific events. 'Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? Content Development Repository. Method for Identifying Outreach Opportunities.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Facebook, Trade] 25 Sure-fire Ways to Grow Your Email List
    SEO of landing pages: Search engine optimization of your website, especially your landing pages will help your website show up whenever customers are looking for you. LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. Five Easy Summer Recipes). Email Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Facebook, Trade] Event Marketing: How a technology start-up made a trade show splash booth-free
    The best opportunity to kick off that effort was at the NRF Big Show. Facebook page for Seymour. It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. The fun didn’t end at the trade show.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    [Facebook, Trade] Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. I’d be willing to bet email. Your email!
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Facebook, Trade] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it!
  • WEBBIQUITY  |  TUESDAY, JUNE 11, 2013
    [Facebook, Trade] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website. It’s work, but well worthwhile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Facebook, Trade] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? LEAD GENERATION: We must generate at least 50 news leads each at the two new trade shows and those leads, over six months will create at least twice the revenue as the cost of attending the events. Another view.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Facebook, Trade] 5 Email Marketing Tips for a Record-Breaking Quarter
    Add a contact form to your website and Facebook page, collect information at trade shows, require an email address for all purchases on your site, and the list goes on. Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like Are your emails about as a effective as a message in a bottle? Let''s
  • VERTICAL RESPONSE  |  FRIDAY, MAY 31, 2013
    [Facebook, Trade] How to Build Your Twitter Community from Scratch
    Unlike Facebook, following someone on Twitter does not require them to approve you, and if you decide to unfollow them later they’ll likely not be alerted to it. Post it on your Facebook page. It rewards brevity, originality and interesting content and is the lowest effort, lowest risk form of social media out there.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Facebook, Trade] The New Rules of Lead Generation Book Review
    Social media advertising (Facebook, LinkedIn, and Twitter). Trade shows. For more information on The New Rules of Lead Generation: Like the book on Facebook. 'There are many elements to marketing that can prove effective for growth of a business. new book by David T. The 7 Most Successful Lead-Generation Tactics.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 28, 2013
    [Facebook, Trade] The Customer is King. How Do You Prosper in their Kingdom?
    If you were a business buyer you had to rely on the once a year trade shows or dust off an outdated analyst report.  But now everyone one can instantly tap into opinions and reviews from the hundreds of millions of users on Facebook, Twitter, and Yelp.  Read on to find out. He is king” A king is in command. 
  • VERTICAL RESPONSE  |  FRIDAY, MAY 24, 2013
    [Facebook, Trade] Networking Dos and Don’ts from an Event Pro
    Here are some guidelines: Follow businesses you liked on their social media (LinkedIn, Twitter, Facebook, and Pinterest) business pages. Don’t try to add your new contact on their Facebook personal profile page unless they invite you to. bad first impression not only reflects on you, but also on your business. Keep in touch.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Facebook, Trade] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. In my book, I show marketers how to set goals for their lead generation efforts, and how to test and measure their lead generation results. testing display ads vs. trade shows). and how to use them.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Facebook, Trade] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 59) 52% of all marketers generated a lead from Facebook in 2013. 102) 28% of tech firms report that trade shows top out lead costs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Facebook, Trade] A different way to think about social media ROI
    Was it something they saw on Twitter or Facebook a month ago, a newspaper ad, a drive-time radio spot, or a powerful recommendation from a friend? Have you ever tried to sell your products and services through networking at a trade show or local networking meeting? You keep showing up, showing up, showing up.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 10, 2013
    [Facebook, Trade] Do You Know Your Target Market? How to Find Out…
    Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Mashable offers a great Beginner’s Guide to Facebook Insights here. Did you find them through an event or trade show? 'Do you know who your target market is? Website?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Facebook, Trade] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    If B2B prospects are trying to find answers to their problems, your posts have a better chance of showing up if you are answering their questions. This is an easy way to share the thoughts of an industry influencer you met at a trade show, but keep it short. Know how images show up on Facebook and Google+.
  • E-QUIP  |  TUESDAY, APRIL 30, 2013
    [Facebook, Trade] Social Media: Beyond the Hype (Reprise)
    When you read about the phenomenal growth of sites such as Facebook, Twitter, and LinkedIn, it''s hard not to get excited about the potential for reaching a lot of people. In that sense, social media is much like trade shows 15-20 years ago. It seems to dominate virtually every conversation about marketing. But is it overhyped?
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Facebook, Trade] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Facebook, Trade] 18 Fresh Stats About the Current State of Social Media Marketing
    One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 6) 74% of all marketers say Facebook is important to their lead generation strategies.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 29, 2013
    [Facebook, Trade] Why B2B marketers must read this book on lead generation.
    It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. 'The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. Why B2B marketers must read this book on lead generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Facebook, Trade] Where’s your marketing plan? The most important marketing tool.
    As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. What are the most important (and well-populated) trade shows for these products?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Facebook, Trade] How to Tame Panda and Penguin with WPO
    In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. WPO Tactics for Panda and Penguin. Guest blogging.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Facebook, Trade] 7 Steps to Becoming a World-Class Real-Time Marketer
    Maybe they're social butterflies who roll over in the morning and fire up Facebook even before wiping the sleepers out of their eyes. Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. Listen. Learn.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Facebook, Trade] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Facebook, Trade] Do you know who is Linking to your Website?
    Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. Clicking on each domain will show you the pages on that domain that have backlinks. Similar to Google’s Webmaster Tools, Bing also can show you inbound links through Bing Webmaster Tools.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 18, 2013
    [Facebook, Trade] Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences
    This person had been very unengaged in our conversation (checking their phone for email, texts, or Facebook) and you could tell they were not very interested in what I had to say. Their question (or statement) was “My project wants me to drive traffic to a booth at an industry trade show, so Twitter isn’t really going to have any value to me.”
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Facebook, Trade] How to Integrate Social Media into Your B2B Marketing
    If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. Survey your stakeholders. Are your customers, clients, referral sources on social media?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Facebook, Trade] Keep Your Eye on the Ball
    It offered Facebook fans who visited their booth at the Midwest Fly Fishing Show a free hat just for stopping by and mentioning that they were FB fans. Solid way to tie social media to your trade show strategy – nice work, Rio Rebranding is ticklish business. Do I just update what I have? Do I rename at the same time?
  • SAZBEAN  |  SATURDAY, MARCH 9, 2013
    [Facebook, Trade] Top Internet strategy, marketing and technology links for the week of March 9, 2013
    News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Facebook, Trade] 5 reasons you should be in social media, even if the boss says “no”
    Facebook is the Internet. common question I receive in my classes and workshops is, “What will be the next Facebook?” A point I try to make is that the emotional switching cost to moving away from Facebook is enormously high. To this demographic, who either are, or soon will be, your customers, Facebook IS the Internet.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Facebook, Trade] The ABCs of Social Selling: Always Be Connected
    have more than 4,600 connections on LinkedIn, 4,500 followers on Twitter, almost 1,000 friends on Facebook, dozens of followers on SlideShare, Quora, and Pinterest. She’s a socially connected individual — she’s where her buyers are: on LinkedIn, on Twitter, on Facebook, Quora, Slideshare, Pinterest, and more.
  • VOLACCI  |  THURSDAY, FEBRUARY 21, 2013
    [Facebook, Trade] Surviving SXSW 2013
    Registration badges are required for access to all of the conferences, festivals and trade shows. You can find updated info on SXSW on Facebook, Twitter, SXsocial (a tool created to allow participants to message other attendees) and tons of other social media sites, so use them. Register Online. Make a schedule. And go social. You
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Facebook, Trade] Book Review: Marketing in the Round
    As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Facebook, Trade] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Write for trade publications. it shows you are on the cutting edge with the industry news and trends, and clients/prospects will appreciate you saving the time of looking for news themselves. By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Facebook, Trade] Perspective on the B2B Demand Generation Benchmark Survey Report
    Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Last October, KoMarketing Associates  announced  the launch of research consultancy  Software Advice’s  B2B Demand Generation Benchmark Survey. Lowest Cost Per Lead Channels.
  • LOOPFUSE  |  THURSDAY, JANUARY 17, 2013
    [Facebook, Trade] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
    At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Can people reach it? Do you have capacity? Are you easy to find?
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Facebook, Trade] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. " Facebook, Twitter and LinkedIn that is. Blog it. Wrong!
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Facebook, Trade] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [Facebook, Trade] The 20 Best Social Media Books from 2012 to Read in 2013
    Where Dave’s first book was more Facebook marketing-centric in its approach, his new book has lessons for leadership that can apply lessons learned in social media to help an entire company becoming “Likeable.” It even talks about how to make traditional trade shows more social. SOCIAL MEDIA IN CONTEXT. THANKS!
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