Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Visibility. This is the new primary role for PR. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MAY 20, 2011

Partnership with trade associations. Knowledge share sessions. Awards programs. Primary and secondary research. Competitive intelligence. External: Customer councils. Collaboration with academics and analysts. Creating an idea network helps demonstrate the importance of ideas to the organization.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. You can’t deny that eBay is a revolution.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more.

B2B 100

B2B Privacy Click Rate Internet Marketing 100