Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. So that’s been a big part of our success. Targeted travel, too.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Depending on the nature of the event, you may want to livestream select sessions on Facebook and YouTube. But First… But first, before getting into all of that….

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

SEPTEMBER 29, 2020

To generate business, companies organize summits, events, trade shows, and expos. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). That is what more than four million companies and event organizers go thought every year. The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Typically, you set up sequences of email messages with conditional branching. ” But the magic of automation is what happens next. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

SEPTEMBER 16, 2013

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. This isn’t to say that Facebook should be a central part of every company’s social strategy. Social Mentions.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

MAY 16, 2011

Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

JULY 21, 2010

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Share this on Facebook. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

MARCH 29, 2010

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Seed this on Newsvine.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Share this on Facebook. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Social media provides the mechanism to demonstrate those qualities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 15, 2010

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on Facebook. increases over time. Share this on Bebo.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Facebook. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? Invite visitors to hear your experts speak or meet you live. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

AUGUST 19, 2021

There are many tools at your disposal to help, such as Google Analytics, Facebook Insights, Social Mention, Answer the Public, and more. Will you be launching at a popular trade show? What are they looking for in a new product? New features? New integrations? What’s their ideal price point or budget?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Social media advertising in contrast, particularly on networks like LinkedIn and Facebook, offer precise targeting.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Facebook is quickly becoming the second-most popular B2B social network. Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. It is less effective for the distribution of content.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

AUGUST 22, 2012

A click directly from Twitter, Facebook or another social media site will be recorded in Google Analytics as a social media visit of course, but there’s now question that some percentage of direct visits are inspired by exposure through social bookmarking and other social media activity. Offline Drivers of Direct Visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

OCTOBER 29, 2012

are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. It adds substance to your Facebook status updates and tweets. If your Twitter following starts decreasing or your Facebook fans begin to disappear, it’s time to take a hard look at what you’re doing and make changes.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). product photos, diagrams, infographics, trade show pics etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.”

Tactics 100

Tactics Content Marketing Tips Screencast 100

Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Facebook was opened up to the public in 2006. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

AUGUST 17, 2015

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. A Facebook event listing can serve as an information hub for attendees. Companies can use this to promote the event, post updates, and respond to inquiries. •

Social Media 100

Social Media Event Marketing Social Marketing Trade Show 100