ViewPoint

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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The $250K purchase will have many touchpoints of influence across the sales cycle, and social media will be integrated as one of those points of influence. He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening.

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