B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
ViewPoint
MARCH 22, 2011
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend.
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