The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Really useful tool.” — RazorSocial (Technology). Siasat.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Pricing: free.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. 15) Google Keyword Suggest Tool. and Amazon.com.
The Six Best Screen Capture Tools
JANUARY 3, 2017
Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. With Droplr, you remove the friction and frustration of sharing files, shortened URLs, screen recordings and even gifs from your busy life.” Content is the basis of a web presence optimization strategy.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. And voilá! An Example.
Facebook Releases Smart Content Tools & Improves Analytics
DECEMBER 23, 2014
Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights.
The Seven Best File Sharing Tools
JULY 26, 2016
Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. These tools make it easy and (relatively) secure to share large files with another individual, co-workers, outside vendors, or any ad hoc group for collaboration. Here are seven of the best file sharing tools according to expert reviewers.
What are The Most Popular Social Media Tools?
JUNE 2, 2016
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. It may seem elementary, but before you push content to Facebook, Twitter or LinkedIn…you’ll have to actually create that content.
13 Easy-to-Use Tools for Creating Killer Visual Content
MARCH 4, 2015
Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Canva is an easy, free, (and pretty darn fun) image creation tool. Canva.
Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Shortens URLs , so you don’t have to visit bitly , tinyurl or some other site to shorten them yourself. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Hootsuite / Seesmic. Tweetdeck.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Pricing: free.
The 17 Best Project Management Tools
FEBRUARY 16, 2017
That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. 1) JIRA Software.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Find out if the username or vanity URL you want is still available across dozens of social sites? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool.
Video ads: Facebook or YouTube?
MARCH 22, 2016
Video is quickly becoming a default tool for marketers around the world. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. 1) AWeber. Sample review: “You need a tool to manage your email list and subscribers. aWeber is one of the best autoresponding and email broadcasting tool. Possibly the best opt-in list builder tool. Pricing: free.
The 28 Best Web Design Tools
FEBRUARY 7, 2017
The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. 1) COLOURlovers. Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “IconFinder is the god of all Icon websites and tools.
6 Time-Saving Business Tools to Help You Get Organized
FEBRUARY 3, 2015
Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Trello The perfect hybrid of an online to-do list and full-scale organizational tool, Trello is the ideal app for someone seeking a project management platform that’s easy to use with straightforward functionality. Evernote is free to use.
DIY: 5 Free Tools for Creating Killer Infographics
OCTOBER 8, 2012
Indeed, you can use infographics to spruce up your different online assets (and again, avoid the monotony of text-only posts), such as your website, blog, email/newsletter, or your social network pages (Facebook, Pinterest…). Are you using, or have you used of any tools not mentioned here? An infographic. Listed below are 5 free (!) Visual.ly. Easel.ly. infogr.am. Wordle.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
AUGUST 26, 2015
When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's ad options include: Page Post Engagements. Ad sets.
11 Content Curation Tools Every Marketer Needs
MARCH 30, 2015
In an attempt to help streamline your content curation efforts, here are 11 content curation tools every marketer needs. Here are three super simple ways to start getting in the habit of curating content without being overwhelmed by complex tools, subscription fees or convoluted dashboards. 1) Pocket. Sniply isn’t a curation tool per se. What Tool Is Right For You?
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
10 Time-Saving Tools for Managing Your Social Media Following
NOVEMBER 5, 2015
If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. To help, I've collected 10 tools that can help you keep on top of your social media following. All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Ones that actually work.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. How to Use Hashtags on Facebook.
7 Tools for Finding & Connecting With Influential Bloggers
MARCH 25, 2015
Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. 1) BirdSong Analytics. Tip #1: Use common sense. Blogging Daily
Forget Facebook; keep your fans to yourself!
JULY 19, 2012
For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. They have willingly made Facebook the owner of their relationship with their fans.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Facebook Ads. AdReady.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Take advantage of free or low-cost blog tools and resources? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. Blogging Tools and Resources. Huge List of Useful Tools for Bloggers by ShoutMeLoud.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
SEPTEMBER 12, 2016
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills. Snapchat. 1) Raise awareness for a cause.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Here''s how many marketers handle their social media strategy: Craft update.
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
SEPTEMBER 4, 2013
When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.