The Effective Marketer

JUNE 19, 2012

On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool. Are they active on Facebook? Be on Facebook.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JANUARY 19, 2012

I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind. That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. The duck has 165,000 facebook fans in the US. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. Name recognition increased 67% after two years of running the commercials.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100