Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. These thoughts are particularly directed at B2B marketers.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 25, 2013

Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. .

Case Studies 50

Case Studies Social Media Case Study Facebook 50

Paul Gillin

MARCH 7, 2012

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Educators must not only adopt the tools the students use but also adapt their curricula to the topics that interest those students. “If

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. Other research studies over more general populations have indicated that small businesses still lag far behind large enterprises in their adoption of social media tools.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. Victory will go to the swiftest.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Updates are instantaneous, which makes Twitter a valuable news tool. Twitter’s simplicity and accessibility are it strongest features.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. Welcome to the new world of B2B communications. It doesn’t really matter.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. The tools made it easy to find information and expertise by consulting friends. “It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 14, 2010

CalTrain deserves credit for adopting an important customer communication tool, but it deserves a spanking for failing to understand the consequences of that action. It would have been better off not using the tools in the first place. Dashed Expectations. This wasn’t my first brush with Twitter dysfunction. Paving Cow Paths.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JANUARY 4, 2012

This is an important point because many of the tools Paine recommends work well in any medium. In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

NOVEMBER 8, 2010

Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. It doesn’t always find what you’re looking for, but it’s a good tool of last resort. Snagit is a great tool for this purpose, but it costs $50. Most are free, all are bargains. Photo/video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 31, 2010

Alan Belniak of PTC will be there showing the great suite of tools he uses to listen to conversations; David Crosbie and Amy Black will talk about overcoming resistance, which is still a huge topic; Novell’s Frank Days and others will look ahead to what we do next now that everybody is on Facebook; I’m pairing up with Kip Bodnar to cover (..)

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. They also have multiple presences within each channel, such as product-specific pages on Facebook. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 11, 2012

The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Polls are a basic tool you can use to solicit feedback. Rewrite the message for the network you’re using and the people you’re hoping to reach.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 2, 2011

I administer four different blogs and Websites on a regular basis and stay tethered to my clients and friends through e-mail, Facebook, Twitter and instant messaging. Fifteen years ago I got along just fine without any of these tools. My work setup includes four monitors powered by two PCs, each running voice recognition software.

Cable 50

Cable Press Twitter Facebook 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Encourage people to use the tools they find valuable, find ways to accommodate them into your infrastructure and focus on security and data protection. Use the tools yourself.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 20, 2011

The same tools can be applied – and we devote 250 pages to explaining how – but the tools that B2B marketers differ in some pretty basic ways from those liked by their B2C counterparts. Post your review on Amazon or tell us what you think on our Facebook page. So here’s the promotional message: Buy it !

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. In his opinion, everyone in a company should learn to use the tools. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 24, 2010

But choosing the tool isn’t nearly as important as knowing how to put it to work. In order to understand the true value of these new tools, you need to have a baseline for comparing them to past practices. You can find a complete directory at Saas-showplace.com. Sidebar – Valuing Twitter Followers. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50