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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

AUGUST 2, 2017

on YouTube or Facebook), or in a specially designed room with large screens all around. Judicious selection of the appropriate tools and venues will provide innovative marketers with effective and valuable solutions. These 360 video experiences can be viewed within an immersive headset (just like VR), on a screen (e.g.,

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How Marketers Should Measure Digital Engagement

Kaon

MARCH 12, 2020

They browse to a page about a product and get distracted by a Facebook notification on their phone. In the second case (the Facebook distraction), after subtracting out idle time, the session only would last a few seconds. As far as web analytics are concerned, it could easily be counted as a zero-interaction “bounce.”.

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