Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage. The future of digital media is social.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

AUGUST 7, 2012

If you have a freemium product model, if you offer referral bonuses or if you have a collection of free tools, then you have probably realized that inbound marketing does not have to center on your own content. You can check out their tools here: Pingdom Tools. You can check out their tools here: Pingdom Tools.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

APRIL 28, 2011

THECOOLIST : Facebook is completely dominate. Although incredibly valuable, it requires significantly more time and some prior experience using listening tools. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JUNE 11, 2014

How important is search as a navigational tool? According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. That’s a lot of navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JUNE 26, 2012

Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? To yet another, it is a metric from Facebook. ROI Version one: Our $20,000 Facebook campaign drove 1,546 new likes. Engagement “We want to increase engagement with our brand.”

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

MAY 7, 2012

You have staff, tools and resources. At the end of a year, that has likely grown to 250 or 300, plus your tweets, Facebook posts, Pinterest images and more. View original on Pinterest You are ready for social media. You have a clear strategy, well-defined goals and an execution plan. You have executive support.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

JULY 28, 2011

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. Or are the current tools sufficient, and as Jay’s tweet implies, I’m just not trying hard enough? About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100