Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. Social media tools are imperfect for informing people.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

OCTOBER 30, 2009

Another surprise was that the big shots use all of the different social media tools pretty evenly. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Sounds like a business case for investment to me. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

JANUARY 22, 2010

There are even tools like Tweet This, that can be set up to send a tweet based on the title of your post automatically. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Build cross-referencing across social media tools.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MARCH 25, 2011

Give them the tools to think. We’re seeing some companies develop some creative tools for fostering idea development. Few go so far as to specify the number of ideas or idea-based content that these people are expected to produce each year, but they have made idea development a part of the yearly review discussion.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. Analytics can wait.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. But developing a social media voice is a more complicated proposition. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. But developing a social media voice is a more complicated proposition. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

Though the degree of cost savings of social media is controversial—many of the tools may be free but the labor to manage them certainly is not—marketers tell us that social media costs less to manage than most other programs. Digital marketing has reached the budget tipping point—with help from the recession.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100