Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >. On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking. And, that’s why (I think) - I’ve been successful using these tools.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Spigit - Enabling Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. Amazon should connect search on its site to my social profile (say on Facebook) thereby making a truly personal search.

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. It’s the sum total of many personal brands that make up that experience people have with your brand on Social Networks like Facebook.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

AUGUST 3, 2011

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter. Email this to a friend? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

JUNE 29, 2009

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. 24 months from now Social Search should be common place – we should see social tools like Facebook Connect or OpenID which are already out there, used for search.

Google 100

Google Social Networks Internet Marketing Facebook 100

Buzz Marketing for Technology

JANUARY 30, 2013

Also, they are the perfect tool for very specific actions, namely, initiating a commerce transaction on a specific item or acting as a coupon code and they will be continued to be used in this context for the foreseeable future. Written with Arnaud Saint-Paul, CEO of smartsy.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social media definitely pays off, but you’ve got to focus on the approach not the tools. Find diehard fans on Twitter, Facebook and LinkedIn. Never is that more true than at budget time. Lower costs, more revenue – a perfect combination!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Knowledge, Skills and Tools for the Learning 2.0 LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. Ning, LinkedIn, Facebook) and the. discuss the use of 25 free tools for education or. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ).

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 29, 2013

The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision. It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 25, 2008

unlike the popular consumer-oriented service Facebook ? For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. Facebook: One of the most popular consumer social-networking sites, originally designed for students, then opened to the rest of the world early last year. Where to network. table stakes?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

OCTOBER 16, 2008

o tools might have a cultural bias in which some societies and cultures might not readily accept these tools for anything but "pleasure". Blogging, I look at, as a just in time learning tool. tools is that they might be too "informal" for societies in which learning is expected to take place in a formal structure.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. So many Contact Center managers find themselves using their listening tools to find Support opportunities and then manually “cutting and pasting” them into email to send to the agent that can best handle the inquiry. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. The role of the CDO in the enterprise has gotten a great deal of attention in recent months.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JULY 23, 2008

Over 500 companies completed the survey and there are some interesting findings: More than 95% of all the respondents maintained a Web site; Apart from email, instant messaging is the most used (46%) tool for internal communications amongst Digital SMEs ; Over 40% of Digital SMEs use Skype for communicating with clients and suppliers; Digital SMEs (..)

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. tools, to get past some of those communication barriers â?? tools more effectively. both electronic and print.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

MARCH 25, 2010

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Share this on Facebook. Last time I checked ignoring your customers on social media is a really bad strategy. Tweet This!

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

JUNE 15, 2009

These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. My point is back in the early days of the web marketers found ways to measure and track lead gen with a lot less sophisticated tools then we have now.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

® networking (facebook, bookmarking) LinkedIn, Ning). ® As knowledge workers we need practical skills, methods and tools that will improve our effectiveness and help us stay on top of our game. Facebook App. Slideshow transcript. ® Introduce Web 2.0 ® Recruit researchers and educators into Work Literacy Group ï?® Slidecasting.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

and how social media tools can be used by learning professionals. The goals of the event are to: * Introduce you to new tools and methods for work and learning. Discuss implications of these tools for learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook.

Ning 100

Ning Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

JUNE 27, 2008

attracted to it by its anarchic, democratising, iconoclastic potential, I urge friends to start using Facebook. He’s also a Facebook fanatic. tools by doctors and students [1]. Some believe that Facebook has peaked, and will now go the way of Friends Reunited. but the only way to really understand Web 2.0,

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

JULY 22, 2008

great tool! Diigo: By far the best social bookmarking tool out there! Great tool, I love it. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Social Marker - Faster BookMarking Tool part 1 of 2. Diigo V3: Highlight & Share the Web!

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Buzz Marketing for Technology

JUNE 30, 2008

and provides his perspective on using email as a tool. " Paul Mooney points to "Meetings about meetings, emails about phone calls, efficiency tools and methodologies that nobody can figure out, its no wonder burnout is so prevalent." Reach me by email (deva at clearcontext), twitter (devahaz), or on LinkedIn/Facebook.

Research 100

Research Digg RSS Startups 100