B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. You can do all of these on Facebook.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Like SlideShare, anyone can follow you.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 4, 2012

Note the link to a useful social media notification tool at the bottom of this post.). Facebook has intricate settings, even allowing you to receive notifications when friends “tag” you in photos. While researching this topic I found a great tool at notificationcontrol.com. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they spend a lot of time on Facebook and follow your content there? Others like LinkedIn and Facebook require that customers accept your invitation. Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 20, 2010

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? An emergency car escape tool with a hammer for tempered window glass and a cutter for the seat belt is another item many have heard about but may not have purchased. 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100