ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Power of Unsubscribe

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The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list.

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Interview with Adam Blitzer, Co-founder and COO, Pardot

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So things really haven’t changed that much, except that there are new tools available to show if it’s working. Blitzer: I think it’s common with a lot of software products that the capability of the tool is well beyond what you actually need to use at the time. It’s really an empowering position for the marketing department.