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9 Essential Tips for Researching Your Next Content Campaign

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Read on for 9 tips with sources to research your upcoming content campaigns. Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. See What’s Working on Facebook.

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Facebook vs Google+: What's the Difference?

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There are a few standout features that clearly help Google+ stand out from Facebook, formerly one of the hottest and most effective business marketing social media platforms. Google+ hangouts are essentially a built-in live meeting tool. Instead, most users make use of Facebook chat to keep in touch with personal friends.

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3 Ways to Convert Leads Into Customers

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Here are three tips to convert your leads into revenue-generating customers. Marketing automation tools are great for this, because they track the lead’s journey and send out emails or notifications when they show signs of engagement (for example, after the lead has downloaded an ebook or requested a demo). Nurture Your Leads.

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5 Practical Tips to Manage Your Next Marketing Campaign

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The Facebook-driven effort not only educated consumers, it facilitated a fun and caring social break for customers. Instead of going the old-fashioned route, apply digital automation and collaboration tools to save you time and effort. The trick is finding the best one for you.

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Social Media Strategies and Tips from Most Visited Online Magazines

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According to ComScore, 16% of Cosmopolitan Magazine's August web traffic came through Facebook. Believe it or not, Cosmo's Facebook traffic even surpassed Google traffic by 4% for this same month. With Facebook and Twitter, magazine content becomes social, inspiring conversations and recruiting new leads for advertisers.

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How to Optimize Your Promotion Channels & Increase Conversion Rates

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We’ll go through where, when, and how you should promote your content for the maximum amount of conversions, what metrics to focus on, and what tools to use. You can use a CTA or landing page tool like Unbounce or HubSpot , or a pop-up tool like Leadin to drive visitors to this content. Post your product/tool on Product Hunt.

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What Personality Assessments Reveal About Your Customers

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There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments have a ton of value as marketing tools. With this tool, you can trigger the psychological principle of “commitment and consistency.” Personality assessments are clearly great marketing tools.