Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. What about good ol’ community forums?

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Just follow my 5Rs of content creation and things will start to flow a lot more smoothly. I use it to research key words/phrases that people are using to search for answers to their particular problem.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? I’ve listed six business blogging tips here to get you started. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60