Digital B2B Marketing

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Are there comments or active discussion taking place on the site?

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10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. According to research from Flurry , the average user uses only 15 applications per week, and those 15 include Facebook, Twitter, email apps, Instagram, Pandora, etc.

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A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Understand where they are and what they are saying.