Chris Koch

JANUARY 22, 2010

There are even tools like Tweet This, that can be set up to send a tweet based on the title of your post automatically. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Build cross-referencing across social media tools. What do you think?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. But developing a social media voice is a more complicated proposition. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. But developing a social media voice is a more complicated proposition. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

Though the degree of cost savings of social media is controversial—many of the tools may be free but the labor to manage them certainly is not—marketers tell us that social media costs less to manage than most other programs. Digital marketing has reached the budget tipping point—with help from the recession.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100