WebMarketCentral

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Among the tips: be human, authentic, even a bit immature. What’s a Retweet? Pro Twitterers Share Their Secrets by MediaPost Online Media Daily Mark Walsh reports on the secrets of highly successful corporate Twitterers from Comcast, Dunkin' Donuts and Six Flags.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Among his tips: speak directly to your audience, sell benefits not features, and use a clear call to action. Without full conversion tracking in place, there's no way to measure ROI—and without testing, there's no way to maximize return.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? because people are looking for it, search engines give it prominence in results, and it's viral) then provides tips for how to effectively use it. Why is online reputation management so important?