The Point

SEPTEMBER 23, 2016

billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But what’s the best way to get the most from your Facebook advertising investment?”. In fact, BounceX doesn’t even try to convince me that Facebook advertising is difficult, or complex, or tough to manage without their advice.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

JUNE 26, 2013

For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

MAY 19, 2020

Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. . 8 Use of sales alerts triggered by actions from key accounts, demo requests, or “contact us” form fills, perhaps via a dedicated Slack channel for real-time notification and to enable faster sales response.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. But maybe that’s just me.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. For more tips on how to improve the success of your Webinar campaigns, download a free copy of our white paper on “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. BONUS TIP: 11. from your Blog: 10 Tips for Higher Blog ROI.”. Sell subscription options prominently. Create a separate demand generation blog.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

JUNE 27, 2012

One tip: to maximize response, be sure to ask questions that your audience wants to answer (for example, to learn how they measure up against their peers), not just questions that you need answered for profiling purposes. A survey has the added benefit of projecting your company as an industry thought leader on the survey topic.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. . – Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid search advertising on Google via the new “customer match” program.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

SEPTEMBER 30, 2022

Shared Media is content that shared across third party platforms, the most obvious example being posts to social media platforms such as LinkedIn or Facebook. Examples include review sites, media coverage, or social media mentions. Finally, Owned Media is any online property or content owned and controlled by a brand.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). So, when I find a benchmark report that is both credible and useful, it stands out.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. The contacts that comprise your sales database represent only the tip of the iceberg. If someone shares your Webinar via Facebook, do you credit the Webinar or Facebook?) Social sharing buttons (Like, +1, Tweet, etc.)

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

DECEMBER 23, 2014

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business?

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100